Michelli, Joseph A., 1960-
Leading the Starbucks way : 5 principles for connecting with your customers, your products and your people / by Joseph Michelli. - xi, 286 pages : illustrations ; 23 cm
Includes bibliographical references (pages 259-278) and index.
Foreword viiAcknowledgments ix1. The Starbucks Connection 1PRINCIPLE 1Savor and Elevate2. If You Don't Have Passion for Your Product,Why Should Your Customer? 113. From Replicable and Consistent toMagical and Unique 36Principle 2Love to Be Loved4. It's a Matter of Trust and Love 635. It Must Thrive Inside toBe Experienced Outside 85Principle 3Reach for Common Ground6. Assume the Universal:Serve the Unifying Truths of Humans 1117. Respect, Celebrate, and Customize:Listening and Innovating to Meet Local,Regional, and Global Needs 133Principle 4Mobilize the Connection8. Growing the Connection Through Technology 1589. Personal Relationships Translate:Sharing the Love from People to Products 181Principle 5Cherish and ChallengeYour Legacy10. Honor the Past, but Don't Be Trapped in It 20711. Taking the Long View:Building Success That Lasts 22912. Forging a Real Lifestyle Connection 253Bibliography 259Index 279
9780071801256 (alk. paper) 0071801251 (alk. paper)
2013015527
Starbucks Coffee Company--Management.
Customer relations.
Product management.
Corporate culture.
Success in business.
HD9199.U54 / S7357 2014
658.4/092
Leading the Starbucks way : 5 principles for connecting with your customers, your products and your people / by Joseph Michelli. - xi, 286 pages : illustrations ; 23 cm
Includes bibliographical references (pages 259-278) and index.
Foreword viiAcknowledgments ix1. The Starbucks Connection 1PRINCIPLE 1Savor and Elevate2. If You Don't Have Passion for Your Product,Why Should Your Customer? 113. From Replicable and Consistent toMagical and Unique 36Principle 2Love to Be Loved4. It's a Matter of Trust and Love 635. It Must Thrive Inside toBe Experienced Outside 85Principle 3Reach for Common Ground6. Assume the Universal:Serve the Unifying Truths of Humans 1117. Respect, Celebrate, and Customize:Listening and Innovating to Meet Local,Regional, and Global Needs 133Principle 4Mobilize the Connection8. Growing the Connection Through Technology 1589. Personal Relationships Translate:Sharing the Love from People to Products 181Principle 5Cherish and ChallengeYour Legacy10. Honor the Past, but Don't Be Trapped in It 20711. Taking the Long View:Building Success That Lasts 22912. Forging a Real Lifestyle Connection 253Bibliography 259Index 279
9780071801256 (alk. paper) 0071801251 (alk. paper)
2013015527
Starbucks Coffee Company--Management.
Customer relations.
Product management.
Corporate culture.
Success in business.
HD9199.U54 / S7357 2014
658.4/092