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Sander, Peter J.

What would Steve Jobs do? : how the Steve Jobs way can inspire anyone to think differently and win / Peter Sander. - xx, 215 pages ; 22 cm.

Includes index.

Born -- Born again -- Model -- Customer -- Vision -- Culture -- Product -- Message -- Brand.

Presents the six-part business model of Steve Jobs to help raise the value of a company or organization, create customer brand loyalty, and create a positive business environment.

ISBN: 9780071792745 (alk. paper) 0071792740 (alk. paper)

LCCN: 2011044679

Subjects--Personal Names:
Jobs, Steve, 1955-2011.

Subjects--Corporate Names:
Apple Computer, Inc.--Management.

Subjects--Topical Terms:
Leadership.
Creative thinking.

LC Class. No.: HD57.7 / .S257 2012

Dewey Class. No.: 658.4/01