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Mootee, Idris, 1958-

Design thinking for strategic innovation : what they can't teach you at business or design school / Idris Mootee. - Hoboken, N.J. : John Wiley & Sons Inc, c 2013 - xi, 210 p. : ill. (chiefly col.) ; 21 cm.

Includes index.

There's no more business as usual -- What is design thinking, really? -- Applied design thinking in business and strategy -- Introducing the design thinking MBA -- Hiring design thinkers is not enough; we need to create design thinking companies.

ISBN: 1118620127 9781118620120

LCCN: 2013478369

Nat. Bib. Agency Control No.: 016429693 Uk

Subjects--Topical Terms:
Creative ability in business.
Creative thinking.
Organizational change.

LC Class. No.: HD53 / .M665 2013

Dewey Class. No.: 658.4/063