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Smith, George Horsley.

Motivation research in advertising and marketing. / - 1st ed. - New York, McGraw-Hill, 1954. - 242 pages illustrations 24 cm.

LCCN: 54011275

Nat. Bib. No.: GB54-16699

Subjects--Topical Terms:
Motivation (Psychology)
Advertising--Psychological aspects.

LC Class. No.: HF5822 / .S6