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Reedy, Joel.

Electronic marketing : integrating electronic resources into the marketing process / Joel Reedy, Shauna Schullo, Kenneth Zimmerman. - xxiv, 466 pages : illustrations ; 28 cm. - The Dryden Press series in marketing .

Includes bibliographical references and index.

ISBN: 0030211077

LCCN: 99064779

Subjects--Topical Terms:
Telemarketing.
Internet marketing.

LC Class. No.: HF5415.1265 / .R44 2000

Dewey Class. No.: 658.84