Lester, Paul Martin
Visual communication images with messages / Paul Marin Lester - xiv, 450 pages : illustrations (some colored) ; 28 cm.
Includes bibliographical references and index.
Section 1. How we see. Chapter 1. To sense, to select, to perceive ; Chapter 2. Light and color ; Chapter 3. The eye, the retina, and the brain --
Section 2. Why we see. Chapter 4. What the brain sees: color, form, depth, and movement ; Chapter 5. The sensual and perceptual theories of visual communication --
Section 3. The ethics of what we see. Chapter 6. Visual persuasion in advertising, public relations, and journalism ; Chapter 7. Images that injure: pictorial stereotypes in the media --
Section 4. The media through which we see. Chapter 8. Typography ; Chapter 9. Graphic design ; Chapter 10. Informational graphics ; Chapter 11. Cartoons ; Chapter 12. Photography ; Chapter 13. Motion pictures ; Chapter 14. Television and video ; Chapter 15. Computers ; Chapter 16. Networked interactive multimedia ; Chapter 17. The more you know, the more you see.
A comprehensive text for a visual communication course, developing visual literacy by exploring the role of images in the communication process. Topics covered include: scientific and medical information about light; theoretical approaches to visual perception; and ethical issues related to images.
053419530x
Visual communication.
302.23
Visual communication images with messages / Paul Marin Lester - xiv, 450 pages : illustrations (some colored) ; 28 cm.
Includes bibliographical references and index.
Section 1. How we see. Chapter 1. To sense, to select, to perceive ; Chapter 2. Light and color ; Chapter 3. The eye, the retina, and the brain --
Section 2. Why we see. Chapter 4. What the brain sees: color, form, depth, and movement ; Chapter 5. The sensual and perceptual theories of visual communication --
Section 3. The ethics of what we see. Chapter 6. Visual persuasion in advertising, public relations, and journalism ; Chapter 7. Images that injure: pictorial stereotypes in the media --
Section 4. The media through which we see. Chapter 8. Typography ; Chapter 9. Graphic design ; Chapter 10. Informational graphics ; Chapter 11. Cartoons ; Chapter 12. Photography ; Chapter 13. Motion pictures ; Chapter 14. Television and video ; Chapter 15. Computers ; Chapter 16. Networked interactive multimedia ; Chapter 17. The more you know, the more you see.
A comprehensive text for a visual communication course, developing visual literacy by exploring the role of images in the communication process. Topics covered include: scientific and medical information about light; theoretical approaches to visual perception; and ethical issues related to images.
053419530x
Visual communication.
302.23