Rodman, George R., 1948-
Mass media in a changing world / George Rodman. - Third edition - xxvii, 512 pages : illustrations (chiefly color) ; 28 cm.
Includes index
Includes bibliographical references
Introduction : media in a changing world -- Media impact : understanding research and effects -- Books : the durable medium -- Newspapers : where journalism begins -- Magazines : the first of the specialized media -- Movies : magic from the dream factory -- Recordings and the music industry : copyright battles, format wars -- Radio : the hits keep coming -- Television : reflecting and affecting society -- The internet : convergence in a networked world -- Electronic journalism : news in an age of entertainment -- Public relations : the image industry -- Advertising : the media support industry -- Media law : understanding freedom of expression -- Media ethics : understanding media morality.
9780073511955 (alk. paper) 0073511951 (alk. paper) 9780070172739
2008050006
Mass media.
P90 / .R596 2010
302.23
Mass media in a changing world / George Rodman. - Third edition - xxvii, 512 pages : illustrations (chiefly color) ; 28 cm.
Includes index
Includes bibliographical references
Introduction : media in a changing world -- Media impact : understanding research and effects -- Books : the durable medium -- Newspapers : where journalism begins -- Magazines : the first of the specialized media -- Movies : magic from the dream factory -- Recordings and the music industry : copyright battles, format wars -- Radio : the hits keep coming -- Television : reflecting and affecting society -- The internet : convergence in a networked world -- Electronic journalism : news in an age of entertainment -- Public relations : the image industry -- Advertising : the media support industry -- Media law : understanding freedom of expression -- Media ethics : understanding media morality.
9780073511955 (alk. paper) 0073511951 (alk. paper) 9780070172739
2008050006
Mass media.
P90 / .R596 2010
302.23