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Advertising and consumer psychology / edited by Jerry Olson, Keith Sentis. - viii, 294 pages : illustrations ; 25 cm.

Selected papers presented at the Advertising and Consumer Psychology Conference, held in June 1984 at the New York offices of Ted Bates Advertising; cosponsored by Ted Bates Advertising, the Marketing Science Institute, and Division 23 (Consumer Psychology) of the American Psychological Association. "Volume 3."

Includes bibliographies and index.

ISBN: 0275921549 (alk. paper) : $41.95

LCCN: 86012219

Subjects--Topical Terms:
Advertising--Psychological aspects--Congresses.
Consumer behavior--Congresses.

LC Class. No.: HF5822 / .A24 1986

Dewey Class. No.: 659.10199