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Churchill, Gilbert A.

Sales force management / Gilbert A. Churchill, Jr., Neil M. Ford, Orville C. Walker, Jr. - Fifth edition - xxiii, 813 pages : color illustrations, color map ; 24 cm. - The Irwin series in marketing .

Includes bibliographical references (p. 774-797) and indexes.

ISBN: 0256137870

LCCN: 96009318

Subjects--Topical Terms:
Sales management.

LC Class. No.: HF5438.4 / .C48 1997

Dewey Class. No.: 658.8101