| 000 -LEADER |
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27423cam a2200481 a 4500 |
| 001 - CONTROL NUMBER |
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15132085 |
| 003 - CONTROL NUMBER IDENTIFIER |
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CITU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20230928101620.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
080108s2009 maua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2008000848 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780071284783 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780073376745 (hdbk. : alk. paper) |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)ocn190761277 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)190761277 |
| Canceled/invalid control number |
(OCoLC)192082919 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CITU LRAC |
| Transcribing agency |
DLC |
| Modifying agency |
BTCTA |
| -- |
BAKER |
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C#P |
| -- |
BWX |
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YDXCP |
| -- |
DLC |
| Language of cataloging |
eng |
| 041 ## - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HD30.2 |
| Item number |
.H32 2009 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.4/038 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Preferred name for the person |
Baltzan, Paige. |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
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| Title |
Business driven technology / |
| Statement of responsibility, etc |
Paige Baltzan, Amy Phillips, Stephen Haag. |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
Third edition |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Boston : |
| Name of publisher, distributor, etc |
McGraw-Hill Irwin, |
| Date of publication, distribution, etc |
c2009. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xxxvi, 604 pages : |
| Other physical details |
color illustrations; |
| Dimensions |
29 cm. |
| 336 ## - CONTENT TYPE |
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rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
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rdamedia |
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unmediated |
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n |
| 338 ## - CARRIER TYPE |
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rdacarrier |
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volume |
| Carrier type code |
nc |
| 500 ## - GENERAL NOTE |
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| General note |
Rev. ed. of: Business driven technology / Stephen Haag, Paige Baltzan, Amy Phillips. 2nd ed. c2008. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 573-583) and index. |
| 505 ## - CONTENTS |
|---|
| Formatted contents note |
TABLE OF CONTENTS<br/>Preface xix<br/>About the Authors xxxvii<br/>UNIT 1<br/>Achieving Business Success Through Information Technology 1<br/>Apple?Merging Technology, Business, and Entertainment 2<br/>Introduction 6<br/>CHAPTER 1: BUSINESS DRIVEN TECHNOLOGY 7<br/>Information Technology?s Role in Business 7<br/>Information Technology?s Impact on Business Operations 7<br/>Information Technology Basics 8<br/>Information 9<br/>IT Resources 9<br/>IT Cultures 10<br/>Chapter 1 Case: The World Is Flat?Thomas Friedman 12<br/>>> Plug-In Pointers: B1, B2, B3, B4, B5, T1 13?14<br/>CHAPTER 2: IDENTIFYING COMPETITIVE ADVANTAGES 15<br/>Identifying Competitive Advantages 15<br/>The Five Forces Model?Evaluating Business Segments 15<br/>Buyer Power 16<br/>Supplier Power 16<br/>Threat of Substitute Products or Services 17<br/>Threat of New Entrants 17<br/>Rivalry among Existing Competitors 18<br/>The Three Generic Strategies?Creating a Business Focus 18<br/>Value Chain Analysis?Targeting Business Processes 18<br/>Value Creation 19<br/>Chapter 2 Case: Say ?Charge It? with Your Cell Phone 21<br/>CHAPTER 3: STRATEGIC INITIATIVES FOR IMPLEMENTING COMPETITIVE ADVANTAGES 23<br/>Strategic Initiatives 23<br/>Supply Chain Management 23<br/>Customer Relationship Management 25<br/>CRM Strategy 26<br/>Business Process Reengineering 27<br/>Finding Opportunity Using BPR 27<br/>Pitfalls of BPR 28<br/>Enterprise Resource Planning 28<br/>ERP Software 29<br/>Finding the Right ERP Solution 29<br/>Chapter 3 Case: Consolidating Touchpoints for Saab 31<br/>>> Plug-In Pointer: T2 31<br/>CHAPTER 4: MEASURING THE SUCCESS OF STRATEGIC INITIATIVES 32<br/>Measuring Information Technology?s Success 32<br/>Efficiency and Effectiveness 32<br/>Benchmarking?Baseline Metrics 33<br/>The Interrelationships of Efficiency and Effectiveness IT Metrics 33<br/>Determining IT Efficiency and Effectiveness 35<br/>Web Traffic Analysis 36<br/>Chapter 4 Case: How Do You Value Friendster? 38<br/>CHAPTER 5: ORGANIZATIONAL STRUCTURES THAT SUPPORT STRATEGIC INITIATIVES 40<br/>Organizational Structures 40<br/>IT Roles and Responsibilities 40<br/>The Gap Between Business Personnel and IT Personnel 42<br/>Improving Communications 42<br/>Organizational Fundamentals?Ethics and Security 42<br/>Ethics 43<br/>Security 44<br/>Chapter 5 Case: Executive Dilemmas in the Information Age 46<br/>>> Plug-In Pointers: B5, B6 47<br/>Unit Summary 48<br/>Key Terms 48<br/>Unit Closing Case One: How Levi?s Jeans Got into Wal-Mart 49<br/>Unit Closing Case Two: Delta Airlines Plays Catch-Up 51<br/>Making Business Decisions 54<br/>UNIT 2<br/>Managing Information for Business Initiatives 56<br/>It Takes a Village to Write an Encyclopedia 57<br/>CHAPTER 6: VALUING ORGANIZATIONAL INFORMATION 60<br/>Organizational Information 60<br/>The Value of Transactional and Analytical Information 61<br/>The Value of Timely Information 62<br/>The Value of Quality Information 63<br/>Understanding the Costs of Poor Information 64<br/>Understanding the Benefits of Good Information 65<br/>Chapter 6 Case: Fishing for Quality 66<br/>CHAPTER 7: STORING ORGANIZATIONAL INFORMATION?DATABASES 67<br/>Storing Organizational Information 67<br/>Relational Database Fundamentals 67<br/>Entities, Entity Classes, and Attributes 68<br/>Keys and Relationships 68<br/>Relational Database Advantages 68<br/>Increased Flexibility 70<br/>Increased Scalability and Performance 70<br/>Reduced Information Redundancy 70<br/>Increased Information Integrity (Quality) 71<br/>Increased Information Security 71<br/>Database Management Systems 71<br/>Data Definition Component 72<br/>Data Manipulation Component 73<br/>Application Generation and Data Administration Components 74<br/>Integrating Information among Multiple Databases 76<br/>Chapter 7 Case: Hotcourses Increases Revenues by 60 Percent 78<br/>>> Technology Plug-In Pointers: T5, T6 79<br/>CHAPTER 8: ACCESSING ORGANIZATIONAL INFORMATION?DATA WAREHOUSE 80<br/>Accessing Organizational Information 80<br/>History of Data Warehousing 80<br/>Data Warehouse Fundamentals 81<br/>Multidimensional Analysis and Data Mining 82<br/>Information Cleansing or Scrubbing 83<br/>Business Intelligence 86<br/>Enabling Business Intelligence 86<br/>Chapter 8 Case: Mining the Data Warehouse 87<br/>>> Technology Plug-In Pointers: T3, T7 88<br/>Unit Summary 89<br/>Key Terms 89<br/>Unit Closing Case One: Harrah?s?Gambling Big on Technology 90<br/>Unit Closing Case Two: Searching for Revenue?Google 92<br/>Making Business Decisions 95<br/>UNIT 3<br/>Enhancing Business Decisions 98<br/>Gearing Up at REI 99<br/>Introduction 102<br/>CHAPTER 9: ENABLING THE ORGANIZATION?DECISION MAKING 103<br/>Decision Making 103<br/>Transaction Processing Systems 104<br/>Decision Support Systems 105<br/>Executive Information Systems 107<br/>Digital Dashboards 108<br/>Artificial Intelligence (AI) 109<br/>Expert Systems 110<br/>Neural Networks 111<br/>Genetic Algorithms 111<br/>Intelligent Agents 112<br/>Data Mining 112<br/>Cluster Analysis 112<br/>Association Detection 113<br/>Statistical Analysis 113<br/>Chapter 9 Case: Defense Advanced Research Projects Agency (DARPA) Grand <br/>Challenge 115<br/>>> Technology Plug-In Pointers: T4, T8 116<br/>CHAPTER 10: EXTENDING THE ORGANIZATION?SUPPLY CHAIN MANAGEMENT 117<br/>Supply Chain Management 117<br/>Basics of Supply Chain 117<br/>Information Technology?s Role in the Supply Chain 118<br/>Visibility 120<br/>Consumer Behavior 121<br/>Competition 121<br/>Speed 122<br/>Supply Chain Management Success Factors 122<br/>Make the Sale to Suppliers 123<br/>Wean Employees off Traditional Business Practices 123<br/>Ensure the SCM System Supports the Organizational Goals 123<br/>Deploy in Incremental Phases and Measure and Communicate Success 124<br/>Be Future Oriented 124<br/>SCM Success Stories 124<br/>Chapter 10 Case: BudNet 125<br/>>> Business Plug-In Pointer: B8 126<br/>CHAPTER 11: BUILDING A CUSTOMER-CENTRIC ORGANIZATION?CUSTOMER RELATIONSHIP <br/>MANAGEMENT 127<br/>Customer Relationship Management (CRM) 127<br/>Customer Relationship Management?s Explosive Growth 128<br/>Using Analytical CRM to Enhance Decisions 129<br/>Customer Relationship Management Success Factors 130<br/>Chapter 11 Case: The Ritz-Carlton?Specializing in Customers 132<br/>>> Plug-In Pointer: B9 133<br/>CHAPTER 12: INTEGRATING THE ORGANIZATION FROM END TO END?ENTERPRISE <br/>RESOURCE PLANNING 134<br/>Enterprise Resource Planning (ERP) 134<br/>Enterprise Resource Planning?s Explosive Growth 136<br/>The Connected Corporation 136<br/>Integrating SCM, CRM, and ERP 138<br/>Chapter 12 Case: Hilton Purchases New Suite 140<br/>>> Plug-In Pointer: B10 141<br/>Unit Summary 142<br/>Key Terms 142<br/>Unit Closing Case One: Dell?s Famous Supply Chain 143<br/>Unit Closing Case Two: Revving Up Sales at Harley-Davidson 145<br/>Making Business Decisions 147<br/>UNIT 4<br/>Creating Collaborative Partnerships in Business 150<br/>EBay?The Ultimate E-Business 151<br/>Introduction 154<br/>CHAPTER 13: CREATING INNOVATIVE ORGANIZATIONS 155<br/>Disruptive Technology 155<br/>Disruptive versus Sustaining Technology 155<br/>The Internet?Business Disruption 157<br/>Evolution of the Internet 157<br/>Evolution of the World Wide Web 158<br/>Chapter 13 Case: Direct Groceries 160<br/>>> Plug-In Pointers: T9, T10 161<br/>CHAPTER 14: E-BUSINESS 162<br/>E-Business 162<br/>E-Business Models 162<br/>Business-to-Business (B2B) 163<br/>Business-to-Consumer (B2C) 164<br/>Consumer-to-Business (C2B) 165<br/>Consumer-to-Consumer (C2C) 165<br/>E-Business Benefits and Challenges 165<br/>Chapter 14 Case: 7-Eleven?s Dream Team 168<br/>>> Plug-In Pointer: B11 168<br/>CHAPTER 15: CREATING COLLABORATIVE PARTNERSHIPS 169<br/>Teams, Partnerships, and Alliances 169<br/>Collaboration Systems 170<br/>Knowledge Management 172<br/>KM in Business 175<br/>Knowledge Management Systems 173<br/>Explicit and Tacit Knowledge 173<br/>KM Technologies 175<br/>KM and Social Networking 175<br/>Content Management Systems 176<br/>Workflow Management Systems 176<br/>Groupware Systems 179<br/>Collaboration Trends 180<br/>Chapter 15 Case: Dreamworks Animation Collaboration 181<br/>CHAPTER 16: INTEGRATING WIRELESS TECHNOLOGY IN BUSINESS 183<br/>Wireless Fidelity (Wi-Fi) 183<br/>Business Drivers for Wireless Technologies 183<br/>Advantages of Enterprise Mobility 184<br/>Bluetooth 185<br/>Radio Frequency Identification (RFID) 186<br/>Satellite 188<br/>Global Positioning System (GPS) 188<br/>The Future of Wireless 189<br/>Chapter 16 Case: UPS versus FedEx: Head-to-Head on Wireless 190<br/>>> Plug-In Pointer: B12 191<br/>Unit Summary 192<br/>Key Terms 192<br/>Unit Closing Case One: Improving Highway Safety Through Collaboration 193<br/>Unit Closing Case Two: Amazon.com?Not Your Average Bookstore 195<br/>Making Business Decisions 196<br/>UNIT 5<br/>Transforming Organizations 198<br/>The Digital Hospital 199<br/>Introduction 201<br/>CHAPTER 17: BUILDING SOFTWARE TO SUPPORT AN AGILE ORGANIZATION 202<br/>Systems Development 202<br/>Developing Software?The Systems Development Life Cycle (SDLC) 203<br/>Software Development Methodologies 204<br/>Waterfall Methodology 205<br/>Rapid Application Development Methodology (RAD) 206<br/>Extreme Programming Methodology 206<br/>Agile Methodology 207<br/>Developing Successful Software 208<br/>Slash the Budget 208<br/>If It Doesn?t Work, Kill It 208<br/>Keep Requirements to a Minimum 208<br/>Test and Deliver Frequently 208<br/>Assign Non-IT Executives to Software Projects 209<br/>Project Managing the Systems Development Effort 209<br/>Chapter 17 Case: Transforming the Entertainment Industry?Netflix 211<br/>>> Plug-In Pointers: B14, B15 213<br/>CHAPTER 18: OUTSOURCING IN THE 21ST CENTURY 214<br/>Outsourcing Development 214<br/>Insourcing 214<br/>Outsourcing 215<br/>Financial Savings 215<br/>Increased Technical Abilities 215<br/>Market Agility 216<br/>Developing Strategic Outsourcing Partnerships<br/>Sourcing?s New Surge?Offshoring 217<br/>Chapter 18 Case: UPS in the Computer Repair Business 218<br/>>> Plug-In Pointer: B13 219<br/>CHAPTER 19: DEVELOPING A 21ST CENTURY ORGANIZATION 220<br/>Developing Organizations 220<br/>21st Century Organization Trends 220<br/>Increased Focus on IT Infrastructure 220<br/>Increased Focus on Security 221<br/>Increased Focus on E-Business 223<br/>Increased Focus on Integration 223<br/>Chapter 19 Case: Creating a Clearer Picture for Public Broadcasting Service <br/>(PBS) 225<br/>Unit Summary 227<br/>Key Terms 227<br/>Unit Closing Case One: RFID?Future Tracking 228<br/>Unit Closing Case Two: Masters of Innovation, Technology, and Strategic Vision <br/>229<br/>Making Business Decisions 232<br/>>> Plug-In B1<br/>Business Basics 236<br/>Introduction 236<br/>Types of Business 236<br/>Sole Proprietorship 237<br/>Partnership 237<br/>Corporation 237<br/>Internal Operations of a Corporation 239<br/>Accounting 239<br/>Financial Statements 240<br/>Finance 242<br/>Financial Analysis 242<br/>Human Resources 242<br/>Management Techniques 243<br/>Sales 244<br/>The Sales Process 244<br/>Market Share 245<br/>Marketing 246<br/>Marketing Mix 247<br/>Customer Segmentation 248<br/>The Product Life Cycle 248<br/>Operations/Production 248<br/>Business Process Reengineering 248<br/>Transforming Corporations 249<br/>Management Information Systems 250<br/>Plug-In Summary 252<br/>Key Terms 253<br/>Closing Case One: Battle of the Toys?FAO Schwarz Is Back! 253<br/>Closing Case Two: Innovative Business Managers 255<br/>Making Business Decisions 257<br/>>> Plug-In B2<br/>Business Process 258<br/>Introduction 258<br/>Examining Business Processes 258<br/>Understanding the Importance of Business Processes 259<br/>Business Process Improvement 262<br/>Business Process Reengineering 263<br/>Business Process Design 263<br/>Selecting a Process to Reengineer 266<br/>Business Process Management (BPM) 267<br/>Is BPM for Business or IT? 267<br/>BPM Tools 268<br/>BPM Risks and Rewards 268<br/>Critical Success Factors 269<br/>Business Process Modeling Examples 270<br/>Plug-In Summary 273<br/>Key Terms 273<br/>Closing Case One: Streamlining Processes at Adidas 273<br/>Closing Case Two: 3Com Optimizes Product Promotion Processes 274<br/>Making Business Decisions 276<br/>>> Plug-In B3<br/>Hardware and Software 278<br/>Introduction 278<br/>Hardware Basics 278<br/>Central Processing Unit 279<br/>Primary Storage 281<br/>Read Only Memory (ROM) 282<br/>Secondary Storage 282<br/>Input Devices 284<br/>Output Devices 284<br/>Communication Devices 286<br/>Computer Categories 286<br/>Software Basics 289<br/>System Software 289<br/>Application Software 290<br/>Plug-In Summary 292<br/>Key Terms 292<br/>Closing Case One: Changing Circuits at Circuit City 292<br/>Closing Case Two: Electronic Breaking Points 294<br/>Making Business Decisions 296<br/>>> Plug-In B4<br/>Enterprise Architectures 298<br/>Enterprise Architectures 298<br/>Information Architecture 299<br/>Backup and Recover 300<br/>Disaster Recovery 300<br/>Information Security 302<br/>Infrastructure Architecture 303<br/>Flexibility 303<br/>Scalability 304<br/>Reliability 304<br/>Availability 304<br/>Performance 305<br/>Application Architecture 305<br/>Web Services 305<br/>Open Systems 307<br/>Plug-In Summary 308<br/>Key Terms 308<br/>Closing Case One: Chicago Tribune?s Server Consolidation a Success 308<br/>Closing Case Two: Fear the Penguin 309<br/>Making Business Decisions 311<br/>>> Plug-In B5<br/>Networks and Telecommunications 314<br/>Networks and Telecommunications 314<br/>Network Basics 314<br/>Architecture 316<br/>Peer-to-Peer Networks 316<br/>Client/Server Networks 316<br/>Topology 317<br/>Protocols 317<br/>Ethernet 318<br/>Transmission Control Protocol/Internet Protocol 318<br/>Media 322<br/>Wire Media 322<br/>Wireless Media 323<br/>E-Business Networks 323<br/>Plug-In Summary 326<br/>Key Terms 326<br/>Closing Case One: Watching Where You Step?Prada 326<br/>Closing Case Two: Banks Banking on Network Security 328<br/>Making Business Decisions 329<br/>>> Plug-In B6<br/>Information Security 330<br/>Introduction 330<br/>The First Line of Defense?People 330<br/>The Second Line of Defense?Technology 332<br/>Authentication and Authorization 334<br/>Prevention and Resistance 335<br/>Detection and Response 337<br/>Plug-In Summary 340<br/>Key Terms 340<br/>Closing Case One: Thinking Like the Enemy 340<br/>Closing Case Two: Hacker Hunters 341<br/>Making Business Decisions 343<br/>>> Plug-In B7<br/>Ethics 344<br/>Introduction 344<br/>Ethics 345<br/>Information Has No Ethics 346<br/>Developing Information Management Policies 348<br/>Ethical Computer Use Policy 348<br/>Information Privacy Policy 349<br/>Acceptable Use Policy 350<br/>E-mail Privacy Policy 350<br/>Internet Use Policy 351<br/>Anti-spam Policy 351<br/>Ethics in the Workplace 352<br/>Monitoring Technologies 353<br/>Plug-In Summary 355<br/>Key Terms 355<br/>Closing Case One: Sarbanes-Oxley: Where Information Technology, Finance, and <br/>Ethics Meet 356<br/>Closing Case Two: Invading Your Privacy 357<br/>Making Business Decisions 358<br/>>> Plug-In B8<br/>Supply Chain Management 360<br/>Introduction 360<br/>Supply Chain Drivers 360<br/>Facilities Driver 361<br/>Inventory Driver 362<br/>Transportation Driver 363<br/>Information Driver 364<br/>Applying a Supply Chain Design 365<br/>Future Trends 367<br/>Plug-In Summary 369<br/>Key Terms 369<br/>Closing Case One: Listerine?s Journey 369<br/>Closing Case Two: Katrina Shakes Supply Chains 371<br/>Making Business Decisions 373<br/>>> Plug-In B9<br/>Customer Relationship Management 376<br/>Introduction 376<br/>The Evolution of CRM 377<br/>Using IT to Drive Operational CRM 378<br/>Marketing and Operational CRM 378<br/>Sales and Operational CRM 379<br/>Customer Service and Operational CRM 382<br/>Analytical CRM 384<br/>Current Trends: SRM, PRM, and ERM 386<br/>Supplier Relationship Management 386<br/>Partner Relationship Management 386<br/>Employee Relationship Management 387<br/>Future Trends 387<br/>Plug-In Summary 388<br/>Key Terms 388<br/>Closing Case One: Fighting Cancer with Information 389<br/>Closing Case Two: Calling All Canadians 390<br/>Making Business Decisions 391<br/>>> Plug-In B10<br/>Enterprise Resource Planning 394<br/>Introduction 394<br/>Core and Extended ERP Components 394<br/>Core ERP Components 396<br/>Extended ERP Components 397<br/>ERP Benefits and Risks (Costs) 398<br/>The Future of ERP 399<br/>Internet 401<br/>Interface 401<br/>Wireless Technology 401<br/>Plug-In Summary 402<br/>Key Terms 402<br/>Closing Case One: PepsiAmericas? Enterprises 402<br/>Closing Case Two: Campus ERP 403<br/>Making Business Decisions 405<br/>>> Plug-In B11<br/>E-Business 408<br/>Introduction 408<br/>Accessing Internet Information 408<br/>Intranet 409<br/>Extranet 409<br/>Portal 409<br/>Kiosk 410<br/>Providing Internet Information 410<br/>Internet Service Provider 410<br/>Online Service Provider 411<br/>Application Service Provider 412<br/>Organizational Strategies for E-Business 412<br/>Marketing/Sales 412<br/>Financial Services 415<br/>Procurement 416<br/>Customer Service 417<br/>Intermediaries 417<br/>Measuring E-Business Success 419<br/>Web Site Metrics 419<br/>New Trends in E-Business: E-Government and M-Commerce 422<br/>M-Commerce 422<br/>Plug-In Summary 425<br/>Key Terms 425<br/>Closing Case One: Mail with PostalOne 425<br/>Closing Case Two: Made-to-Order Businesses 427<br/>Making Business Decisions 428<br/>>> Plug-In B12<br/>Emerging Trends and Technologies 430<br/>Introduction 430<br/>Reasons to Watch Trends 430<br/>Trends Shaping Our Future 431<br/>The World?s Population Will Double in the Next 40 Years 431<br/>People in Developed Countries Are Living Longer 432<br/>The Growth in Information Industries Is Creating a Knowledge-Dependent Global <br/>Society 432<br/>The Global Economy Is Becoming More Integrated 433<br/>The Economy and Society Are Dominated by Technology 434<br/>Pace of Technological Innovation Is Increasing 434<br/>Time Is Becoming One of the World?s Most Precious Commodities 434<br/>Technologies Shaping Our Future 435<br/>Digital Ink 435<br/>Digital Paper 435<br/>Teleliving 437<br/>Alternative Energy Sources 438<br/>Autonomic Computing 438<br/>Plug-In Summary 440<br/>Key Terms 440<br/>Closing Case One: Autonomic Railways 440<br/>Closing Case Two: Wireless Progression 441<br/>Making Business Decisions 442<br/>>> Plug-In B13<br/>Strategic Outsourcing 444<br/>Introduction 444<br/>The Outsourcing Phenomenon 444<br/>Outsourcing Benefits 446<br/>Outsourcing Options 446<br/>Offshore Outsourcing 447<br/>The Challenges of Outsourcing 453<br/>Future Trends 455<br/>Multisourcing 455<br/>Plug-In Summary 456<br/>Key Terms 456<br/>Closing Case One: Mobil Travel Guide 456<br/>Closing Case Two: Outsourcing Brew 457<br/>Making Business Decisions 458<br/>>> Plug-In B14<br/>Systems Development 460<br/>Introduction 460<br/>Systems Development Life Cycle 461<br/>Phase 1: Planning 461<br/>Phase 2: Analysis 463<br/>Phase 3: Design 466<br/>Phase 4: Development 468<br/>Phase 5: Testing 468<br/>Phase 6: Implementation 469<br/>Phase 7: Maintenance 471<br/>Software Problems Are Business Problems 471<br/>Unclear or Missing Business Requirements 472<br/>Skipping SDLC Phases 472<br/>Failure to Manage Project Scope 472<br/>Failure to Manage Project Plan 473<br/>Changing Technology 473<br/>Plug-In Summary 474<br/>Key Terms 474<br/>Closing Case One: Disaster at Denver International Airport 475<br/>Closing Case Two: Reducing Ambiguity in Business Requirements 475<br/>Making Business Decisions 477<br/>>> Plug-In B15<br/>Project Management 478<br/>Introduction 478<br/>Project Management Fundamentals 478<br/>Choosing Strategic Projects 479<br/>Setting the Project Scope 480<br/>Managing Resources and Maintaining the Project Plan 481<br/>Change Management and Risk Management 481<br/>Change Management 482<br/>Preparing for Change 483<br/>Risk Management 484<br/>Mitigating Risk 485<br/>Successful Project Management Strategies 486<br/>Plug-In Summary 487<br/>Key Terms 487<br/>Closing Case One: Staying on Track?Toronto Transit 487<br/>Closing Case Two: Change at Toyota 488<br/>Making Business Decisions 490<br/>>> PLUG-IN T1 ON CD<br/>Personal Productivity Using IT<br/>Introduction<br/>Creating Strong Passwords<br/>Create Strong Passwords That You Can<br/>Remember<br/>Keep Your Passwords a Secret<br/>Manage Your Passwords<br/>Monitor Your Accounts<br/>Performing Good File Management<br/>Implementing Effective Backup and Recovery Strategies<br/>Determining What to Back Up<br/>How to Back Up Your Computer Files<br/>Microsoft?s Backup and Recover Utility<br/>Using Zip Files<br/>To Create a Zipped Compressed Folder<br/>To Add Files to a Zipped Compressed Folder<br/>To Extract Files from a Zipped Compressed Folder<br/>To Open a Zipped Compressed Folder<br/>Writing Professional E-Mails<br/>Netiquette 101<br/>Stopping Spam<br/>How Do Spammers Get E-Mail Addresses?<br/>How to Handle Spam<br/>Preventing Phishing<br/>What Is Phishing?<br/>How Does Phishing Work?<br/>What Does a Phishing Scam Look Like?<br/>Help Prevent Identity Theft from Phishing Scams<br/>Detecting Spyware<br/>Preventing Spyware<br/>How to Get Rid of Spyware<br/>Restricting Instant Messages<br/>Increasing PC Performance<br/>Free Disk Space<br/>Speed Up Access to Data<br/>Detect and Repair Disk Errors<br/>Using Anti-Virus Software<br/>Anti-Virus Software<br/>Cell Phone Viruses<br/>Installing a Personal Firewall<br/>To Open Windows Firewall<br/>Plug-In Summary<br/>Making Business Decisions<br/>>> PLUG-IN T2<br/>Basic Skills Using Excel 492<br/>Introduction 492<br/>Workbooks and Worksheets 494<br/>Creating Workbooks Using Templates 495<br/>Saving a Workbook 495<br/>Inserting and Deleting Worksheets 496<br/>Working with Cells and Cell Data 497<br/>Inserting and Deleting Cells 497<br/>Merging and Splitting Cells 497<br/>Cutting, Copying, and Pasting Cells 498<br/>Entering Text in Cells 498<br/>Applying Number Formats 498<br/>Applying Styles 499<br/>Printing Worksheets 499<br/>Setting Up the Page for Printing 499<br/>Setting Margins for Printing 500<br/>Previewing a Print Area 501<br/>Printing Selections, Worksheets, and Workbooks 501<br/>Formatting Worksheets 502<br/>Inserting Rows and Columns 502<br/>Deleting Rows and Columns 502<br/>Modifying Row Heights 502<br/>Modifying Column Widths 504<br/>Formulas 505<br/>Entering Formulas 505<br/>Using the Formula Bar 505<br/>Using Absolute and Relative References 506<br/>Using the Sum Function 506<br/>Using the Min and Max Functions 507<br/>Using the Date or NOW Function 507<br/>Working with Charts and Graphics 508<br/>Creating a Chart Using the Chart Wizard 508<br/>Modifying Charts 509<br/>Moving a Chart 509<br/>Adding Graphics 510<br/>Plug-In Summary 511<br/>Making Business Decisions 511<br/>>> PLUG-IN T3 ON CD<br/>Problem Solving Using Excel<br/>Introduction<br/>Lists<br/>Sorting Rows and Columns<br/>Sorting More Than One Column<br/>Creating Your Own Custom Sort Order<br/>Creating Conditional Formatting<br/>Using AutoFilter to Find Records<br/>Creating a Custom AutoFilter<br/>Analyzing a List with the Subtotals Command<br/>PivotTables<br/>PivotTable Terminology<br/>Building a PivotTable<br/>Modifying a PivotTable View<br/>PivotTable Tools<br/>Building a PivotChart<br/>Plug-In Summary<br/>Making Business Decisions<br/>>> PLUG-IN T4 ON CD<br/>Decision Making Using Excel<br/>Introduction<br/>Creating Formulas Using the IF Function<br/>Goal Seek<br/>Using the Goal Seek Command<br/>Solver<br/>Installing Solver<br/>Setting Up the Problem<br/>Editing a Solver Forecast<br/>Scenario Manager<br/>Setting Up Scenarios<br/>Modifying a Scenario<br/>Creating a Scenario Summary Report<br/>Plug-In Summary<br/>Making Business Decisions<br/>>> PLUG-IN T5 ON CD<br/>Designing Database Applications<br/>Introduction<br/>Entities and Data Relationships<br/>Entities and Their Attributes<br/>Attributes<br/>Documenting Logical Data Relationships<br/>Basic Data Relationships<br/>Relationship Connectivity and Cardinality<br/>Dealing with Many-to-Many Relationships<br/>Schemas<br/>The Relational Data Model<br/>Understanding Relations<br/>Representing Data Relationships<br/>Relationships and Business Rules<br/>Normalization<br/>Normal Forms<br/>Normalized Relations and Database Performance<br/>Plug-In Summary<br/>Making Business Decisions<br/>>> PLUG-IN T6<br/>Basic Skills and Tools Using Access 514<br/>Introduction to Access 514<br/>Creating a New Blank Database 516<br/>Opening an Existing Database 517<br/>Using the Database Wizard 517<br/>Using the Database Window and Object Views 518<br/>Using Table Views 519<br/>Creating and Modifying Tables 519<br/>Creating a Table with the Table Design Wizard 519<br/>Creating a Table Using Data Entry 520<br/>Creating a Table in Design View 520<br/>Changing Data Types 522<br/>Using the Input Mask Wizard 522<br/>Using the Format Property 524<br/>Defining Relationships 524<br/>Using the Relationships Window 525<br/>Plug-In Summary 527<br/>Making Business Decisions 527<br/>>> PLUG-IN T7 ON CD<br/>Problem Solving Using Access<br/>Introduction to Queries<br/>Creating Simple Queries<br/>Reordering Columns in the Select Query Datasheet<br/>Creating a Select Query in Design View<br/>Adding Selection Criteria to a Select Query<br/>Sorting Data in a Select Query<br/>Advanced Queries<br/>Using the Expression Builder<br/>Using Aggregate Functions to Calculate Totals in Queries<br/>Formatting Results Displayed in a Calculated Field<br/>Creating and Running Queries to Modify Data<br/>Plug-In Summary<br/>Making Business Decisions<br/>>> PLUG-IN T8 ON CD<br/>Decision Making Using Access<br/>Introduction<br/>Forms<br/>Creating a Form Using the Form Wizard<br/>Creating and Saving AutoForms<br/>Modifying the Properties of a Form<br/>Modifying Specific Controls on a Form<br/>Aligning Controls in a Form<br/>Reports<br/>Using the Report Wizard<br/>Modifying the Report Design<br/>Changing Margins and Page Orientation for Reports<br/>Plug-In Summary<br/>Making Business Decisions<br/>>> PLUG-IN T9 ON CD<br/>Designing Web Pages<br/>Introduction<br/>The World Wide Web<br/>The Web Is Media Rich<br/>The Web Is Interactive<br/>Web Pages Can Be Designed<br/>The Web Is Nonlinear<br/>The Web Has No Control<br/>Designing for the Unknown<br/>The Process of Web Design<br/>Analyze and Plan<br/>Create and Organize Content<br/>Develop the Look and Feel<br/>Produce Graphics and HTML Documents<br/>Creating a Working Prototype<br/>Test, Test, Test<br/>Upload to a Web Server and Test Again<br/>Maintain<br/>HTML Basics<br/>Viewing the Source<br/>HTML 101<br/>Types of Tags<br/>The Anatomy of a Tag<br/>Basic Fonts<br/>Web Graphics<br/>Graphic Formats<br/>Limited Color Palettes<br/>Pixels, Not Inches<br/>Tools of the Trade<br/>Plug-In Summary<br/>Making Business Decisions<br/>>> PLUG-IN T10 ON CD<br/>Basic Skills Using FrontPage<br/>Introduction<br/>Web Sites, Web Pages, and HTML<br/>FrontPage Builds Web Sites Big and Small<br/>Navigation in FrontPage<br/>Understanding the Interface<br/>FrontPage Views<br/>Building a Web Site<br/>Starting FrontPage<br/>Creating a Web Site with Templates<br/>Creating a Web Site with a Wizard<br/>Creating an Empty Web Site<br/>Saving a Web Site<br/>Building a Web Page<br/>Creating a Web Page from a Template<br/>Creating a Blank Web Page<br/>Entering Text on a Web Page<br/>Formatting Text<br/>Paragraphs<br/>Working with Graphics<br/>Using Ruled Lines<br/>Putting Your Own Images on a Web Page<br/>Including Hyperlinks<br/>Creating a Hyperlink<br/>Creating a Link to an E-Mail Address<br/>Presenting Information in Lists and Tables<br/>Working with Lists<br/>Working with Tables<br/>Working with Rows and Columns<br/>Working with Cells<br/>Formatting Pages<br/>Setting Page Properties<br/>Themes<br/>Plug-In Summary<br/>Making Business Decisions<br/>Apply Your Knowledge Projects 530<br/>Glossary 570<br/>Notes 583<br/>Illustration Credits 590<br/>INDEX 592 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Information technology |
| General subdivision |
Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Management information systems. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Information resources management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Industrial management |
| General subdivision |
Technological innovations. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Phillips, Amy |
| Fuller form of name |
(Amy L.) |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Haag, Stephen. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Haag, Stephen. |
| Title of a work |
Business driven technology. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents only |
| Uniform Resource Identifier |
http://www.loc.gov/catdir/toc/ecip088/2008000848.html |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0808/2008000848-b.html |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0808/2008000848-d.html |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS |
|---|
| Source of classification or shelving scheme |
|
| Item type |
BOOK |