| 000 -LEADER |
|---|
| fixed length control field |
01835nam a2200253 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
CITU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221010083712.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
210224b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789719654308 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CITU LRAC |
| Language of cataloging |
eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Preferred name for the person |
Serrano, Angelita Ong Camilar |
| Relator term |
author |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Principles of marketing / |
| Statement of responsibility, etc |
Angelita Ong Camilar Serrano |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Manila : |
| Name of publisher, distributor, etc |
Unlimited Books Library Services & Publishing, Inc., |
| Date of publication, distribution, etc |
2017 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 394 pages : |
| Other physical details |
illustrations. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliography: p391-392. |
| 505 ## - CONTENTS |
|---|
| Formatted contents note |
Contents Preface Acknowledgement Chapter 1 Marketing Principles and Strategies Lesson 1 Marketing and Its Traditional Approaches Lesson 2 Goals of Marketing Lesson 3 Contemporary Approaches to Marketing Chapter 2 Customer Relationship: Customer Service Lesson 1 Relationship Marketing Lesson 2 Customer Value Lesson 3 Customer Relationship Development Strategies Lesson 4 Customer Service Strategy in the Philippine Business Enterprise Chapter 3 Market Opportunity Analysis and Customer Analysis Lesson 1 Strategic Marketing vs. Tactical Marketing Lesson 2 The Marketing Environment Lesson 3 Marketing Research Lesson 4 Consumer and Business Analysis Lesson 5 Marketing Segmentation, Targeting and Positioning Chapter 4 The Marketing Mix Lesson 1 Product Lesson 2 Pricing Lesson 3 Distribution Lesson 4 Promotion Chapter 5 Managing the Marketing Effort Lesson 1 Market Analysis and Planning Lesson 2 Marketing Implementation and Control Chapter 6 Workshop and Presentation of Marketing Plan Lesson 1 Writing and Presenting a Marketing Plan Appendices Bibliography Webliography |
| 526 ## - STUDY PROGRAM INFORMATION NOTE |
|---|
| -- |
600-699 |
| -- |
658.8 |
| 650 #1 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| 942 ## - ADDED ENTRY ELEMENTS |
|---|
| Source of classification or shelving scheme |
|
| Item type |
BOOK |
| Issues (borrowed), all copies |
1 |