Principles of marketing / (Record no. 59729)

000 -LEADER
fixed length control field 00762nam a22002777a 4500
003 - CONTROL NUMBER IDENTIFIER
control field CITU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210323020847.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210323b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789712352423
040 ## - CATALOGING SOURCE
Original cataloging agency CITU LRAC
Language of cataloging eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 1# - MAIN ENTRY--PERSONAL NAME
Preferred name for the person Medina, Roberto G.
Relator term author
245 ## - TITLE STATEMENT
Title Principles of marketing /
Statement of responsibility, etc Roberto G. Medina.
250 ## - EDITION STATEMENT
Edition statement Revised edition
264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Manila :
Name of publisher, distributor, etc Rex Book Store ,
Date of publication, distribution, etc c2008.
300 ## - PHYSICAL DESCRIPTION
Extent xv , 326 pages :
Other physical details illustrations ;
Dimensions 22 cm.
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
Content type code txt
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
Media type code n
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
526 ## - STUDY PROGRAM INFORMATION NOTE
-- 600-699
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding
942 ## - ADDED ENTRY ELEMENTS
Source of classification or shelving scheme
Item type BOOK
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Full call number Barcode Date last seen Copy number Price effective from Item type
          COLLEGE LIBRARY COLLEGE LIBRARY FILIPINIANA RESERVED 2021-03-23 Rex Book Store 409.00 45207 658.8 M468 2008 CITU-CL-45207 2021-03-23 c.1 2021-03-23 BOOK
          COLLEGE LIBRARY COLLEGE LIBRARY Filipiniana 2021-03-23 Rex Book Store 409.00 45208 658.8 M468 2008 CITU-CL-45208 2021-03-23 c.2 2021-03-23 BOOK
          COLLEGE LIBRARY COLLEGE LIBRARY Filipiniana 2021-03-23 Rex Book Store 409.00 45209 658.8 M468 2008 CITU-CL-45209 2021-03-23 c.3 2021-03-23 BOOK