Consumer and sensory evaluation techniques : (Record no. 77030)

000 -LEADER
fixed length control field 08394cam a2200469 i 4500
001 - CONTROL NUMBER
control field 20113302
003 - CONTROL NUMBER IDENTIFIER
control field CITU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230221154212.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION
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007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 171101s2018 nju ob 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2017052695
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781119405573 (epub)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781119405603 (pdf)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781119405559
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 9781119405542 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
Modifying agency DLC
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng.
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 10 - LIBRARY OF CONGRESS CALL NUMBER
Classification number TA418.5
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.5/752
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Preferred name for the person Saint-Denis, Cecilia Y.,
Dates associated with a name 1972-
Relator term author.
245 10 - TITLE STATEMENT
Title Consumer and sensory evaluation techniques :
Remainder of title how to sense successful products /
Statement of responsibility, etc by Cecilia Y. Saint-Denis.
264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Hoboken, NJ :
Name of publisher, distributor, etc John Wiley & Sons,
Date of publication, distribution, etc 2018.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource.
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Source rdacarrier
500 ## - GENERAL NOTE
General note ABOUT THE AUTHOR<br/>Cecilia Y. Saint-Denis, PhD, is an independent consumer-science researcher and consultant based in Westfield, New Jersey. She has worked in senior managerial positions for 20 years in the fast moving consumer goods industry, including Nestlé and L'Oreal.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - CONTENTS
Formatted contents note TABLE OF CONTENTS<br/>Preface xi<br/><br/>Acknowledgements xiii<br/><br/>1 The Pillars of Good Consumer and Sensory Studies 1<br/><br/>1.1 Leveraging Existing Consumer Insight Prior to Building a Test Plan: What Do We Already Know? 1<br/><br/>1.2 Pillars of a Test Design 5<br/><br/>1.2.1 What Are We Testing? 5<br/><br/>1.2.1.1 Circumscribe the Test Product 5<br/><br/>1.2.1.2 Do We Test Blind or Identified Products? 8<br/><br/>1.2.1.3 How Is the Product ‘Dressed Up’: Packaging, Fragrance? 11<br/><br/>1.2.1.4 Experimental Design: Order of Product Presentation 13<br/><br/>1.2.2 With Whom Are We Testing? 16<br/><br/>1.2.2.1 Who Are the Competitors and Benchmarks? 16<br/><br/>1.2.2.2 Who Is the Target (Age, Gender, Socio]Economic Background, Users of and so Forth)? 18<br/><br/>1.2.3 Where Are We Testing? 21<br/><br/>1.2.3.1 Circumscribe the Geographical Region or Country 21<br/><br/>1.2.3.2 What Is the Impact of Local Culture? 23<br/><br/>1.2.3.3 Do We Test In]Home or in a Central Location? 24<br/><br/>1.2.4 When Are We Testing? 26<br/><br/>1.2.4.1 How Important Are Consumer Habits? 26<br/><br/>1.2.4.2 Is There Any Seasonal Impact? 27<br/><br/>1.2.5 Target Segmentation Principles: Do We Need to Define Different Consumer Cells? 27<br/><br/>References 28<br/><br/>2 Sensory Profile of a Product: Mapping Internal Sensory Properties 33<br/><br/>2.1 Origins of Sensory Evaluation 33<br/><br/>2.2 Definition of Descriptive Sensory Analysis 33<br/><br/>2.3 Existing Descriptive Methods, Advantages and Disadvantages 34<br/><br/>2.3.1 Quantitative Descriptive Analysis (QDA) 34<br/><br/>2.3.1.1 Main Characteristics of QDA 34<br/><br/>2.3.1.2 Discussion on Inter]Individual Variability 39<br/><br/>2.3.1.3 Discussion on Inter]Panel Variability 40<br/><br/>2.3.1.4 Variants to QDA 42<br/><br/>2.3.1.5 Typical Representations 42<br/><br/>2.3.2 Free]Choice Profile 49<br/><br/>2.3.3 Flash Profile 50<br/><br/>2.3.4 Spectrum 50<br/><br/>2.3.5 Time Intensity 51<br/><br/>2.3.6 Comparative Advantages and Limits in Each Method 52<br/><br/>2.3.7 Cost Considerations 54<br/><br/>References 55<br/><br/>3 The Foundations of Consumer Evaluation 63<br/><br/>3.1 Qualitative Consumer Studies: When We Are at the Stage of Proof of Concept 63<br/><br/>3.1.1 When to Take a Qualitative Approach? 63<br/><br/>3.1.2 Define the Test Design: With or Without Product Testing 65<br/><br/>3.1.3 Define the Market and Consumer Sample: Sample Size, Focus Groups or One]on]One Interviews 67<br/><br/>3.1.4 Define a Timeline 76<br/><br/>3.1.5 Analysis and Deliverables 77<br/><br/>3.1.6 Budget Considerations 80<br/><br/>3.2 Quantitative Consumer Studies: As We Get Close to Product Launch 82<br/><br/>3.2.1 When to Move Forward with a Quantitative Approach 82<br/><br/>3.2.2 Define the Test Design: One or Multiple Products 83<br/><br/>3.2.3 Define the Market 94<br/><br/>3.2.4 Define the Sample: Sample Size and Confidence Level 94<br/><br/>3.2.5 Define a Timeline 95<br/><br/>3.2.6 Analysis and Deliverables 96<br/><br/>3.2.7 Budget Considerations 108<br/><br/>3.3 Ethnographic Studies: In]Depth Exploration of Consumer Needs and Expectations 109<br/><br/>3.3.1 When to Conduct an Ethnographic In]Depth Study 109<br/><br/>3.3.2 Define the Market and Sample 110<br/><br/>3.3.3 Define the Test Design 110<br/><br/>3.3.4 Define a Timeline 111<br/><br/>3.3.5 Analysis and Deliverables 112<br/><br/>3.3.6 Budget Considerations 112<br/><br/>3.4 Additional Approaches to Detect Breakthrough Innovations: How to Assess the ‘Wow’ Factors? 113<br/><br/>3.4.1 Less Conventional Methods 113<br/><br/>3.4.1.1 Kano 113<br/><br/>3.4.1.2 Thurstone Scaling 116<br/><br/>3.4.2 Thinking Out of the Box 117<br/><br/>References 118<br/><br/>4 Study Plans and Strategy: Sustainable Short], Mid] and Long]Term Vision 123<br/><br/>4.1 Definition of Key Performance Indicators 123<br/><br/>4.2 Exploratory Phase 127<br/><br/>4.2.1 Use of Consumer Insight 128<br/><br/>4.2.2 Use of Sensory Evaluation 128<br/><br/>4.2.3 Use of a Qualitative Approach 130<br/><br/>4.2.4 Use of a Mini]Quantitative Approach 133<br/><br/>4.3 Confirmatory Phase 136<br/><br/>4.3.1 Use of a Quantitative Approach 136<br/><br/>4.3.2 Product Validation 137<br/><br/>4.3.3 R&D and Marketing Intertwined Roles 139<br/><br/>4.4 Necessary Reconsiderations and Back and Forth 139<br/><br/>4.5 Spin]Offs to Capitalize on Successful Products 140<br/><br/>References 141<br/><br/>5 Real]Life Anticipation with Market Factors: Brand, Concept, Market Channel, Price 143<br/><br/>5.1 Highly Challenging Markets 143<br/><br/>5.2 Blind Versus Identified Quantitative Tests 144<br/><br/>5.3 Specificity of Concept Tests 145<br/><br/>5.4 Notions of Modellization 147<br/><br/>5.5 Preference Mapping and Its Variants 149<br/><br/>5.6 Incorporation of Market Factors in Modellizations 151<br/><br/>References 152<br/><br/>6 Internal Studies Versus Sub]Contracting 155<br/><br/>6.1 Outsourcing: When and When Not? 155<br/><br/>6.2 Precautions When Outsourcing 157<br/><br/>6.3 Criteria to Select a Market]Research Company for a Specific Study 159<br/><br/>References 160<br/><br/>Appendix 161<br/><br/>Index 187
520 ## - SUMMARY, ETC.
Summary, etc Practical reference on the latest sensory and consumer evaluation techniques available to professionals and academics working in food and consumer goods product development and marketing<br/><br/>This unique manual describes how to implement specific sensory and consumer methods based on context and objective. Presented in a direct and straightforward language that will speak to the industry professionals and academics who are on the ground attempting to solve technical questions, it reviews, step by step, the various stages of a product evaluation. Included are practical examples from many industries that practitioners can relate to. The book also shows how to build a sustainable short-, medium-, and long-term product evaluation strategy, and guides readers on how to create customized methods, or even completely new approaches. <br/><br/>Consumer and Sensory Evaluation Techniques speaks to management and decision-makers within organizations and addresses the main questions (eg: "How much will it cost?" and "How quickly can it be achieved?") that are faced when developing and testing new products before a launch. Chapters cover: the pillars of good consumer and sensory studies; sensory profile of a product: mapping internal sensory properties; the foundations of consumer evaluation; study plans and strategy—sustainable short, mid and long-term vision; real-life anticipation with market factors: concept, price, brand, market channel; and internal studies versus sub-contracting.<br/><br/>Uses examples from multiple sectors to show how to build a sustainable product evaluation strategy<br/>Analyses the critical milestones to follow and the pitfalls to avoid<br/>Supports the decision-making process while developing fast yet robust test strategies that will increase the likelihood of a product's success<br/>Consumer and Sensory Evaluation Techniques is the perfect resource for students, faculty and professionals working in product development, including formulators and marketers.<br/><br/>
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Description based on print version record and CIP data provided by publisher.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sensory evaluation.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element New products
General subdivision Evaluation.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research.
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
856 ## - ELECTRONIC LOCATION AND ACCESS
Link text Full text available at Wiley Online Library Click here to view
Uniform Resource Identifier https://onlinelibrary.wiley.com/doi/book/10.1002/9781119405559
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c origcop
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e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS
Source of classification or shelving scheme
Item type EBOOK
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Source of acquisition Inventory number Full call number Barcode Date last seen Price effective from Item type
          COLLEGE LIBRARY COLLEGE LIBRARY 2021-10-05 ALBASA 50758 658.5752 Sa227 2018 CL-50758 2021-10-05 2021-10-05 EBOOK