Typography / Gavin Ambrose and Paul Harris

By: Ambrose, Gavin [author.]
Contributor(s): Harris, Paul, 1971- [author.]
Language: English Series: Basics designPublisher: London ; New York : Bloomsbury Visual Arts, an imprint of Bloomsbury Publishing Plc, [2017]Edition: Second editionDescription: 200 pages : illustrations (chiefly color) ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781474225281 (PB)Subject(s): Graphic design (Typography) | Type and type-founding | DESIGN / Graphic Arts / Typography | DESIGN / Graphic Arts / GeneralAdditional physical formats: Online version:: TypographyDDC classification: 686.2/2 LOC classification: Z246 | .A558 2017Other classification: DES007050 | DES007000
Contents:
Machine generated contents note: 1. A Brief History of Typography -- 2. Looking at Type -- 3. Type Classification -- 4. Choosing Type -- 5. Setting Type -- 6. Type Generation -- 7. Type Realization.
Summary: "Typography is the means by which a written idea is given a visual form. Effective use of typography can produce a neutral effect or rouse the passions, symbolise artistic, political or philosophical movements, or express the personality of a person or organization. This book aims to impart a comprehensive understanding of typography, to explore its history, theory and practice. Aimed at both students and practising designers, it provides a thorough examination of how typography informs other aspects of creative design"-- Provided by publisher.
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Item type Current location Home library Call number Status Date due Barcode Item holds
BOOK BOOK COLLEGE LIBRARY
COLLEGE LIBRARY
GENERAL REFERENCE 		686.22 Am184 2017 (Browse shelf) Available CITU-CL-48806
Total holds: 0

Includes bibliographical references and index.

Machine generated contents note: 1. A Brief History of Typography -- 2. Looking at Type -- 3. Type Classification -- 4. Choosing Type -- 5. Setting Type -- 6. Type Generation -- 7. Type Realization.

"Typography is the means by which a written idea is given a visual form. Effective use of typography can produce a neutral effect or rouse the passions, symbolise artistic, political or philosophical movements, or express the personality of a person or organization. This book aims to impart a comprehensive understanding of typography, to explore its history, theory and practice. Aimed at both students and practising designers, it provides a thorough examination of how typography informs other aspects of creative design"-- Provided by publisher.

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