Marketing management and communications in the public sector / Martial Pasquier and Jean-Patrick Villeneuve.

By: Pasquier, Martial [author.]
Contributor(s): Villeneuve, Jean-Patrick [author.]
Language: English Series: Routledge masters in public managementPublisher: Abingdon, Oxon : Routledge, Taylor & Francis Group, 2018Edition: Second editionDescription: x, 264 pages ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781138655805Subject(s): Government publicity | Communication in public administrationDDC classification: 352.7/48 LOC classification: JF1525.P8 | P37 2017
Contents:
Table of Contents List of figures List of tables List of boxes Part I 1. Public management and marketing 2. Marketing and public marketing Part II 3. Basic marketing concepts 4. Marketing information research 5. Marketing strategy 6. Marketing instruments Part III 7. Public communications ? an introduction 8. Communications models and strategies 9. Communications instruments 10. Communication control 11. Crisis communication Appendix: a case study Index
Scope and content: This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study. This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers.
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SUBJECT REFERENCE 		352.748 P265 2018 (Browse shelf) In transit from COLLEGE LIBRARY to GRADUATE LIBRARY since 09/25/2024 CITU-CL-48914
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Revised edition of the authors' Marketing management and communications in the public sector, 2012.

About the Authors

Martial Pasquier is Vice-Rector of the University of Lausanne, Switzerland, and Professor of Public Management at the Swiss Graduate School of Public Administration (IDHEAP).

Jean-Patrick Villeneuve is Professor of Public Communication and Vice-Dean of the Faculty of Communication Sciences at the Università della Svizzera Italiana, Switzerland, and Adjunct Professor at Canada's École Nationale d'Administration Publique (ENAP).

Includes bibliographical references and index.

Table of Contents

List of figures

List of tables

List of boxes

Part I

1. Public management and marketing

2. Marketing and public marketing

Part II

3. Basic marketing concepts

4. Marketing information research

5. Marketing strategy

6. Marketing instruments

Part III

7. Public communications ? an introduction

8. Communications models and strategies

9. Communications instruments

10. Communication control

11. Crisis communication

Appendix: a case study

Index

This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations.

With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study.

This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers.

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