Presenting data effectively : communicating your findings for maximum impact / Stephanie D. H. Evergreen, Evergreen Data & Evaluation, LLC.

By: Evergreen, Stephanie D. H [author.]
Language: English Publisher: Thousand Oaks, California : Sage Publications Inc., [2018]Copyright date: c2018Edition: Second editionDescription: xx, 226 pages : color illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781506353128 (pbk. : alk. paper)Subject(s): Visual communication | Presentation graphics software | Graphic design (Typography) | Information visualizationDDC classification: 001.4/226 LOC classification: P93.5 | E94 2017
Contents:
About the Author Acknowledgments Preface to the Second Edition 1 The Justification for Presenting Data Effectively Learning Objectives What Does Effective Data Presentation Look Like? What Makes Data Presentation Effective? What Do I Need to Develop Effective Data Presentation? How Do I Navigate This Book? What Is the Bottom Line? Key Points to Remember How Can I Extend This? Where Can I Go for More Information? 2 Graphics Learning Objectives Guiding Ideas How Do I Use Images in Effective Ways? How Do I Efficiently Locate High-Quality Images? Where Should Graphs Go? How Do I Apply These Ideas to Graphs? What Is the Bottom Line? Key Points to Remember How Can I Extend This? Where Can I Go for More Information? 3 Text Learning Objectives Guiding Ideas What Is Type? How Do I Tell These Typefaces Apart? What Works for Paper and What Works for Screen? Did You Just Say I Can?t Use Calibri? How Can I Protect Font Choices? How Do Fonts Actually Communicate? What Font Size Should I Use? How Should Lines Be Spaced? How Does Typeface Help Organize Data Presentation? How Do I Apply These Ideas to Graphs? What Is the Bottom Line? Key Points to Remember How Can I Extend This? Where Can I Go for More Information? 4 Color Learning Objectives Guiding Ideas Why Is Color Important to Memory? What Colors Should I Choose? What Should I Watch Out For? How Do I Apply Emphasis Colors? How Do I Apply These Ideas to Graphs? What Is the Bottom Line? Key Points to Remember How Can I Extend This? Where Can I Go for More Information? 5 Arrangement Learning Objectives Guiding Ideas Where Do the Bits and Pieces Go? What Is White Space and How Do I Use It? How Should I Justify Text? How Can I Align Using Typical Software? When Is It Okay to Break the Rules? How Do I Arrange the Sections of the Whole Report? How Do I Apply These Ideas to Graphs? What Is the Bottom Line? Key Points to Remember How Can I Extend This? Where Can I Go for More Information? 6 Making It Easy Learning Objectives Criticism: Trying to Look Slick Criticism: Design Is Expensive Key Points to Remember How Can I Extend This? Where Can I Go for More Information? Appendix A Report Layout Checklist Appendix B Data Visualization Checklist Index
Summary: Now in striking full color, the Second Edition shows readers how to make the research results presented in reports, slideshows, dashboards, posters, and data visualizations more interesting, engaging, and impactful. The book guides students, researchers, evaluators, entrepreneurs, and non-profit workers?anyone reporting data to an outside audience?through design choices in four primary areas: graphics, text, color, and arrangement. The Second Edition features an improved layout with larger screenshots, a review of the recent literature on data visualization, and input from a panel of graphic design experts.
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SUBJECT REFERENCE 		001.4226 Ev272 2018 (Browse shelf) Available CITU-CL-48918
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Revised edition of the author's

Dr. Stephanie Evergreen is an internationally-recognized speaker, designer, and researcher. She is best known for bringing a research-based approach to helping researcher better communicate their work through more effective graphs, slides, and reports. She holds a PhD from Western Michigan University in interdisciplinary evaluation, which included a dissertation on the extent of graphic design use in written research reporting. Dr. Evergreen has trained researchers worldwide through keynote presentations and workshops, for clients including Time, Verizon, Head Start, American Institutes for Research, Rockefeller Foundation, Brookings Institute, and the United Nations. She is the 2015 recipient of the American Evaluation Association?s Guttentag award, given for notable accomplishments early in a career. Dr. Evergreen is co-editor and co-author of two issues of New Directions for Evaluation on data visualization. She writes a popular blog on data presentation at StephanieEvergreen.com. Her books Presenting Data Effectively, first edition, and Effective Data Visualization, both hit #1 on Amazon bestseller lists.

Includes bibliographical references and index.

About the Author

Acknowledgments

Preface to the Second Edition
1 The Justification for Presenting Data Effectively
Learning Objectives
What Does Effective Data Presentation Look Like?
What Makes Data Presentation Effective?
What Do I Need to Develop Effective Data Presentation?
How Do I Navigate This Book?
What Is the Bottom Line?
Key Points to Remember
How Can I Extend This?
Where Can I Go for More Information? 2 Graphics
Learning Objectives
Guiding Ideas
How Do I Use Images in Effective Ways?
How Do I Efficiently Locate High-Quality Images?
Where Should Graphs Go?
How Do I Apply These Ideas to Graphs?
What Is the Bottom Line?
Key Points to Remember
How Can I Extend This?
Where Can I Go for More Information? 3 Text
Learning Objectives
Guiding Ideas
What Is Type?
How Do I Tell These Typefaces Apart?
What Works for Paper and What Works for Screen?
Did You Just Say I Can?t Use Calibri?
How Can I Protect Font Choices?
How Do Fonts Actually Communicate?
What Font Size Should I Use?
How Should Lines Be Spaced?
How Does Typeface Help Organize Data Presentation?
How Do I Apply These Ideas to Graphs?
What Is the Bottom Line?
Key Points to Remember
How Can I Extend This?
Where Can I Go for More Information? 4 Color
Learning Objectives
Guiding Ideas
Why Is Color Important to Memory?
What Colors Should I Choose?
What Should I Watch Out For?
How Do I Apply Emphasis Colors?
How Do I Apply These Ideas to Graphs?
What Is the Bottom Line?
Key Points to Remember
How Can I Extend This?
Where Can I Go for More Information? 5 Arrangement
Learning Objectives
Guiding Ideas
Where Do the Bits and Pieces Go?
What Is White Space and How Do I Use It?
How Should I Justify Text?
How Can I Align Using Typical Software?
When Is It Okay to Break the Rules?
How Do I Arrange the Sections of the Whole Report?
How Do I Apply These Ideas to Graphs?
What Is the Bottom Line?
Key Points to Remember
How Can I Extend This?
Where Can I Go for More Information? 6 Making It Easy
Learning Objectives
Criticism: Trying to Look Slick
Criticism: Design Is Expensive
Key Points to Remember
How Can I Extend This?
Where Can I Go for More Information?
Appendix A Report Layout Checklist

Appendix B Data Visualization Checklist

Index

Now in striking full color, the Second Edition shows readers how to make the research results presented in reports, slideshows, dashboards, posters, and data visualizations more interesting, engaging, and impactful. The book guides students, researchers, evaluators, entrepreneurs, and non-profit workers?anyone reporting data to an outside audience?through design choices in four primary areas: graphics, text, color, and arrangement. The Second Edition features an improved layout with larger screenshots, a review of the recent literature on data visualization, and input from a panel of graphic design experts.

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