Design elements : a graphic style manual : understanding the rules and knowing when to break them / Timothy Samara.

By: Samara, Timothy [author]
Language: English Publisher: Beverly, MA: Rockport Publishers, [2007]Copyright date: c2007Description: 272 p. : chiefly illustrations (some color) ; 26 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781592532612Subject(s): Graphic design (Typography) | Layout (Printing)DDC classification: 686.2/2 LOC classification: Z246 | .S225 2007Online resources: Table of contents only | Publisher description | Contributor biographical information
Contents:
Contents Graphic Design: What It Is (An Introduction) Twenty Rules for Making Good Design Chapter 1: Form and Space __Seeing Form and Space __Categories of Form __Putting Stuff into Space __Spatial Qualities __Concepts for Composition __How Meaning Happens Chapter 2: Color Fundamentals __The Identity of Color __How Color Works __Chromatic Interaction __Color Systems __Emotions and Messages Chapter 3: Choosing and Using Type __Structure and Optics __Issues of Style __Mechanics of Text __Texture and Space __Type as Information __Color and Detail Chapter 4: The World of Image __What Image Is __Real, Unreal, and Otherwise __Tools and Media __Content, Form, and Meaning __Semantics and Narrative __Word-Image Interaction Chapter 5: Putting It All Together __Visual Logic __Structuring the Page __Intuitive Layout __Images and Type Together __Layout Systems __Production Considerations Appendix A The Right Design Choices: A Checklist of Twenty Reminders for Working Designers Appendix B
Summary: The graphic design equivalent to Strunk & White's The Elements of Style This book is simply the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, and space. Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly. This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 20 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together?Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.
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GENERAL REFERENCE 		686.22 Sa43 2007 (Browse shelf) Available CITU-CL-50205
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Contents
Graphic Design: What It Is (An Introduction)
Twenty Rules for Making Good Design
Chapter 1: Form and Space
__Seeing Form and Space
__Categories of Form
__Putting Stuff into Space
__Spatial Qualities
__Concepts for Composition
__How Meaning Happens
Chapter 2: Color Fundamentals
__The Identity of Color
__How Color Works
__Chromatic Interaction
__Color Systems
__Emotions and Messages
Chapter 3: Choosing and Using Type
__Structure and Optics
__Issues of Style
__Mechanics of Text
__Texture and Space
__Type as Information
__Color and Detail
Chapter 4: The World of Image
__What Image Is
__Real, Unreal, and Otherwise
__Tools and Media
__Content, Form, and Meaning
__Semantics and Narrative
__Word-Image Interaction
Chapter 5: Putting It All Together
__Visual Logic
__Structuring the Page
__Intuitive Layout
__Images and Type Together
__Layout Systems
__Production Considerations
Appendix A
The Right Design Choices: A Checklist of Twenty Reminders
for Working Designers
Appendix B

The graphic design equivalent to Strunk & White's The Elements of Style
This book is simply the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, and space.

Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly.

This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 20 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together?Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.

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