Visual communication design : an introduction to design concepts in everyday experience / Meredith Davis and Jamer Hunt.
By: Davis, Meredith (Meredith J.) [author.]
Contributor(s): Hunt, Jamer [author.]
Language: English Publisher: London : Bloomsbury Visual Arts, [2017]Description: 208 pages : color illustrations ; 27 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781474221573 (paperback)Subject(s): Design -- Textbooks | Visual communication -- Textbooks | DESIGN / General | DESIGN / Graphic Arts / GeneralDDC classification: 745.4 LOC classification: NK1510 | .D29 2017Other classification: DES000000 | DES007000 Summary: "This is a foundation level textbook for courses in basic design and introductory courses in visual communication design. The chapters in this book follow the user experience cycle: attention, orientation, interpretation and extension and retention of meaning. Each chapter includes an introduction to the interpretive task, definitions of the elements and principles related to the task, illustrations and diagrams plus examples of professional design work that makes use of the element or principle. For example, Chapter 2 on getting attention discusses the various ways that design can capture the viewer's eye such as by using proportion, contract, color, pattern, etc"-- Provided by publisher.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 745.4 H9131 2017 (Browse shelf) | Available | CITU-CL-48966 |
"This is a foundation level textbook for courses in basic design and introductory courses in visual communication design. The chapters in this book follow the user experience cycle: attention, orientation, interpretation and extension and retention of meaning. Each chapter includes an introduction to the interpretive task, definitions of the elements and principles related to the task, illustrations and diagrams plus examples of professional design work that makes use of the element or principle. For example, Chapter 2 on getting attention discusses the various ways that design can capture the viewer's eye such as by using proportion, contract, color, pattern, etc"-- Provided by publisher.
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