Advertising and promotion : in integrated marketing communications / Chris Hackley.

By: Hackley, Christopher E
Publisher: Los Angeles : Sage Publications, c2010Edition: 2nd edDescription: xvii, 333 p. : ill. ; 24 cmISBN: 9781849201452 (alk. paper); 9781849201469 (pbk. : alk. paper)Subject(s): Advertising | Advertising -- Social aspects | Sales promotion | Advertising -- Brand name productsDDC classification: 659.1 LOC classification: HF5823 | .H185 2010
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BOOK BOOK COLLEGE LIBRARY
COLLEGE LIBRARY
SUBJECT REFERENCE 		659.1 H116 2010 (Browse shelf) Available CiTU-CL-42021
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Includes bibliographical references (p. [311]-322) and index.

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