The loyalty advantage : essential steps to energize your company, your customers, your brand / Dianne M. Durkin.
By: Durkin, Dianne M [author]
Language: English Publisher: New York : AMACOM, American Management Association, 2005Description: ix, 229 pages ; 24 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 0814408176; 9780814408179Subject(s): Employee motivation | Employee loyalty | Organizational commitment | Interpersonal communicationDDC classification: 658.3/14 LOC classification: HF5549.5.M63 | D87 2005Online resources: Table of contents| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.314 D935 2005 (Browse shelf) | Available | CITU-CL-33259 |
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| 658.3128 P454 2002 Managing the flexible workforce / | 658.314 B163 1986 Managing performance / | 658.314 B8128 2013 Bring out the best in every employee : how to engage your whole team by making every leadership moment count / | 658.314 D935 2005 The loyalty advantage : essential steps to energize your company, your customers, your brand / | 658.314 F868 2000 How to motivate people / | 658.314 L492 The productivity challenge : how to make it work for America and you / | 658.314 M451 2003 Equipping 101 : what every leader needs to know / |
Includes bibliographical references (p. 201-219) and index.
Loyalty then and now -- The evolving workforce -- What loyalty means to business -- What is the loyalty factor? -- Employees, the new strategic alliance -- Loyal employees are your number one marketing tool -- The loyalty factor and the brand -- Five essential steps to productivity and profitability -- The first essential step : assess your company's present status and target your stress points -- The second essential step : create focus and strategy through shared vision, values, and positioning -- The third essential step : use communication to develop credibility and support -- The fourth essential step : establish an infrastructure for success -- The fifth essential step : foster ongoing success through continuous evaluation and feedback -- The role of leadership -- Loyalty and change management -- Loyalty in times of crisis -- Some of our favorite stories : the loyalty factor at work.
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