Marketing management : text and cases / Robert J. Dolan.

By: Dolan, Robert J [author]
Language: English Series: McGraw-Hill/Irwin series in marketingPublisher: Boston : McGraw-Hill Irwin, c2002Description: ix, 498 pages : illustrations. ; 26 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 007249980X (alk. paper)Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.8 LOC classification: HF5415.13 | .Q45 2002Online resources: Publisher description | Table of contents
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
Item type Current location Home library Call number Status Date due Barcode Item holds
BOOK BOOK COLLEGE LIBRARY
COLLEGE LIBRARY
SUBJECT REFERENCE 		658.8 D865 2002 (Browse shelf) Available CITU-CL-38710
Total holds: 0

Previously published: Homewood, IL : Irwin, c1993.

Includes bibliographical references.

There are no comments for this item.

to post a comment.