Global marketing : foreign entry, local marketing & global management / Johny K. Johansson.

By: Johansson, Johny K [author]
Language: English Series: McGraw-Hill/Irwin series in marketingPublisher: Boston : McGraw-Hill Irwin, c2006Edition: Fourth editionDescription: xvi, 647 pages : illustrations ; 29 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 0072961805 (alk. paper); 9780072961805Subject(s): Export marketing | Export marketing -- ManagementDDC classification: 658.8/4 LOC classification: HF1416 | .J63 2006Online resources: Publisher description | Table of contents only
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BOOK BOOK COLLEGE LIBRARY
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SUBJECT REFERENCE 		658.84 J599 2006 (Browse shelf) Available CITU-CL-40925
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Includes bibliographical references and index.

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