Marketing management for the hospitality industry : a strategic approach / Allen Z. Reich.

By: Reich, Allen Z [author]
Language: English Publisher: New York: Wiley, c1997Description: xix, 530 pages: illustrations; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0471310123 (acidfree paper); 9780471310129Subject(s): Hospitality industry -- MarketingDDC classification: 647.940688 LOC classification: TX911.3.M3 | R43 1997Online resources: Contributor biographical information | Publisher description | Table of Contents
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Item type Current location Home library Call number Status Date due Barcode Item holds
BOOK BOOK COLLEGE LIBRARY
COLLEGE LIBRARY
SUBJECT REFERENCE 		647.940688 R347 1997 (Browse shelf) Available CITU-CL-23945
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Includes bibliographical references (p. 515-522) and index.

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