The typography idea book : inspiration from 50 masters / Steven Heller and Gail Anderson.

By: Heller, Steven [author]
Contributor(s): Anderson, Gail [author]
Language: English Publisher: London: Laurence King Publishing, 2016Description: 128 pages : illustrations (chiefly color); 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781780678498Subject(s): Graphic design (Typography)DDC classification: 686.22
Contents:
NTRODUCTION 6 Communicate through Letters Pictorial 10 Environmental 12 Construction 14 Transformative 16 Conceptual 18 Comic 20 Create Typographic Personalities Collage 34 Reforming 36 Obsessive 38 Extreme 40 Talking 42 Overlapping 44 Aspirational 46 Be Inspired by History Antique 58 Vernacular 60 Avant Garde 62 Pastiche 64 Rococo 66 Swash 68 Digital 70 Explore Media and Technique Hand Lettering 78 Brush Scrawl 80 Custom 82 Logo Type 84 Crayon 86 Blackboard 88 Vector 90 Laser 92 Create Illusion and Mystique Flat Dimensional 98 Fluidity 100 Overprinting 102 Shadow 104 Experiment with Style and Form Experimental 98 Smart Type 100 Lower Case 102 Minimalism 104 Expressive Reduction 100 Grids 102 Abstraction 104 Play And Improvise Ransom Note 98 Puns 100 Rebus 102 Illumination 104 Novelty 104 Type Face 104 Integration 104 Scale 104 Jumbled 104 Initials 104 Punctuation 104
Summary: Playing with typographic puzzle pieces is one of the joys of graphic design and typographers have many entertaining, esoteric and eccentric options at their disposal. The Typography Idea Book presents 50 of the most inspiring approaches used by masters of the field from across the world. Geared towards helping you evolve different typographic styles, the book contains none of the technical jargon or tired old rules found in traditional tutorials but is packed with practical techniques and iconic examples. From type transformation to abstraction, via overlapping, hand-lettering, vectorizing, novelty typefaces and puns, discover all the brilliant ideas you could be bringing to your own designs.
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
Item type Current location Home library Call number Status Date due Barcode Item holds
BOOK BOOK COLLEGE LIBRARY
COLLEGE LIBRARY
SUBJECT REFERENCE 		686.22 H3678 2016 (Browse shelf) Available CITU-CL-48096
Total holds: 0

Includes bibliographical references (page 124-125) and index.

NTRODUCTION 6



Communicate through Letters

Pictorial 10

Environmental 12

Construction 14

Transformative 16

Conceptual 18

Comic 20



Create Typographic Personalities

Collage 34

Reforming 36

Obsessive 38

Extreme 40

Talking 42

Overlapping 44

Aspirational 46



Be Inspired by History

Antique 58

Vernacular 60

Avant Garde 62

Pastiche 64

Rococo 66

Swash 68

Digital 70



Explore Media and Technique

Hand Lettering 78

Brush Scrawl 80

Custom 82

Logo Type 84

Crayon 86

Blackboard 88

Vector 90

Laser 92



Create Illusion and Mystique

Flat Dimensional 98

Fluidity 100

Overprinting 102

Shadow 104



Experiment with Style and Form

Experimental 98

Smart Type 100

Lower Case 102

Minimalism 104

Expressive Reduction 100

Grids 102

Abstraction 104



Play And Improvise

Ransom Note 98

Puns 100

Rebus 102

Illumination 104

Novelty 104

Type Face 104

Integration 104

Scale 104

Jumbled 104

Initials 104

Punctuation 104

Playing with typographic puzzle pieces is one of the joys of graphic design and typographers have many entertaining, esoteric and eccentric options at their disposal. The Typography Idea Book presents 50 of the most inspiring approaches used by masters of the field from across the world.

Geared towards helping you evolve different typographic styles, the book contains none of the technical jargon or tired old rules found in traditional tutorials but is packed with practical techniques and iconic examples. From type transformation to abstraction, via overlapping, hand-lettering, vectorizing, novelty typefaces and puns, discover all the brilliant ideas you could be bringing to your own designs.

There are no comments for this item.

to post a comment.