Rumor in the marketplace : the social psychology of commercial hearsay / Fredrick Koenig.

By: Koenig, Fredrick [author]
Publisher: Dover, Massachusetts : Auburn House Publishing Company, [1985]Copyright date: c1985Description: xii, 180 pages : illustrations ; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0865691177 :Subject(s): Corporate image | Rumor | Social psychologyDDC classification: 302.24 LOC classification: HD59.2 | .K63 1985Online resources: Contributor biographical information
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Item type Current location Home library Call number Status Date due Barcode Item holds
BOOK BOOK COLLEGE LIBRARY
COLLEGE LIBRARY
SUBJECT REFERENCE 		302.24 K78 1985 (Browse shelf) Available CL-23731
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Includes bibliographies and index.

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