Cases and classics in marketing management / Dennis H. Tootelian, Ralph M. Gaedeke.

Contributor(s): Tootelian, Dennis H | Gaedeke, Ralph M | Marketing management
Publisher: San Diego : Harcourt Brace Jovanovich, c1986Description: ix, 513 pages : illustrations ; 25 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 0155057758Subject(s): Marketing -- United States -- Management | Marketing -- United States -- Management -- Case studiesDDC classification: 658.800973 LOC classification: HF5415.13 | .C28 1986
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Item type Current location Home library Call number Status Date due Barcode Item holds
BOOK BOOK COLLEGE LIBRARY
COLLEGE LIBRARY
SUBJECT REFERENCE 		658.800973 T619 1986 (Browse shelf) Available CL-25957
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Rev. ed. of: Marketing management. c1980.

Includes bibliographies and index.

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