Media research techniques / Arthur Asa Berger.

By: Berger, Arthur Asa, 1933- [author]
Language: English Publisher: Thousand Oaks : Sage Publications, c1998Edition: Second editionDescription: viii, 175 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0761915362 (acidfree paper); 0761915370 (pbk. : acidfree paper)Subject(s): Mass media -- Research -- MethodologyDDC classification: 302.23072 LOC classification: P91.3 | .B386 1998Online resources: Publisher description | Table of contents only
Contents:
Guided research projects -- Research logs -- Content analysis: newspaper comics pages -- Survey interviews: media utilization -- Social roles: television soap opera characters -- Depth interviews: favorite singers and records -- Rhetorical analysis: magazine advertisments -- Library research: audiences of radio talk shows -- Focus groups: reasons for attending films -- Experiments: humor -- Participant observation: video game players -- Historical research: images of shopping malls in the popular press -- Comparative analysis: images of Disneyland (and Disney World) in the American popular and scholarly press -- Writing with style -- Avoiding common writing errors -- Avoiding common reasoning errors -- Writing a research report -- References -- Name index -- Subject index -- About the author.
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SUBJECT REFERENCE 		302.23072 B453 1998 (Browse shelf) Available CL-29564
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Includes index

Includes bibliographical references (p. 167-168)

Guided research projects -- Research logs -- Content analysis: newspaper comics pages -- Survey interviews: media utilization -- Social roles: television soap opera characters -- Depth interviews: favorite singers and records -- Rhetorical analysis: magazine advertisments -- Library research: audiences of radio talk shows -- Focus groups: reasons for attending films -- Experiments: humor -- Participant observation: video game players -- Historical research: images of shopping malls in the popular press -- Comparative analysis: images of Disneyland (and Disney World) in the American popular and scholarly press -- Writing with style -- Avoiding common writing errors -- Avoiding common reasoning errors -- Writing a research report -- References -- Name index -- Subject index -- About the author.

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