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Goodvertising: creative advertising that cares/ Thomas Kolster.

By: Kolster, Thomas, 1978- [Author]

Language: English Publisher: London: Thames & Hudson, [2012]Copyright date: c2012Description: 256 pages: illustrations (chiefly color); 29 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780500516263; 050051626XOther title: Creative advertising that caresSubject(s): Advertising | Commercial art -- TechniqueDDC classification: 659.1 LOC classification: HF5823 | .K64 2012

Contents:

Transparency -- Connection -- Simplicity -- Collaboration -- Compassion -- Creativity -- Contagiousness -- Generosity -- Insight -- Positivity -- Commitment.

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Item type	Current location	Home library	Call number	Status	Date due	Item holds
BOOK	COLLEGE LIBRARY	COLLEGE LIBRARY GENERAL REFERENCE	659.1 K8349 2012 (Browse shelf)	Available
BOOK	COLLEGE LIBRARY	COLLEGE LIBRARY GENERAL REFERENCE	659.1 K834 2012 (Browse shelf)	Available

Total holds: 0

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Previous	659 K1593 2017 The media handbook: a complete guide to advertising media selection, planning, research, and buying/	659.1 D423 2006 The advertising handbook: make a big impact with a small budget/	659.1 K834 2012 Goodvertising: creative advertising that cares/	659.1 K8349 2012 Goodvertising: creative advertising that cares/	659.1 L221 2006 The little blue book of advertising: fifty two small ideas that can make a big difference/	659.131 J153 1964 Practical publicity ; a handbook for public and private workers /	659.157 M8211 2010 Window display : new visual merchandising /	Next

Includes bibliographical references and index.

Transparency -- Connection -- Simplicity -- Collaboration -- Compassion -- Creativity -- Contagiousness -- Generosity -- Insight -- Positivity -- Commitment.