Marketing and sales analytics : proven techniques and powerful applications from industry leaders / Cesar A. Brea.

By: Brea, Cesar A [author]
Publisher: Upper Saddle River, N.J. : Pearson, 2014Description: xiii, 235 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 9780133592924; 0133592928Subject(s): Market segmentation | Revenue management | Consumer profiling -- ResearchDDC classification: 658.83 LOC classification: HF5415.127 | B74 2014
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SUBJECT REFERENCE 		658.83 B74 2014 (Browse shelf) Available CITU-CL-46729
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Includes bibliographical references and index.

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