Retail marketing / Sean Ennis
By: Ennis, Sean [author]
Language: English Publisher: London: McGraw-Hill Education, [2016]Copyright date: c2016Description: xx, 360 pages : illustrations (some color), portraits ; 29 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780077157654Subject(s): Retail trade -- Management | Marketing -- ManagementDDC classification: 658.87 Summary: Suitable for anyone wanting to get to grips with retailing, this book reflects the academic thinking and provides a focus on customer value, corporate social responsibility and the transformative effect of digital technology. Suitable for both undergraduate and postgraduate students, it addresses the challenges of marketing in the 21st Century.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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BOOK
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.87 En62 2016 (Browse shelf) | Checked out | 02/14/2025 12:00 AM | CITU-CL-47559 |
Total holds: 0
Includes bibliographical references and index.
Suitable for anyone wanting to get to grips with retailing, this book reflects the academic thinking and provides a focus on customer value, corporate social responsibility and the transformative effect of digital technology. Suitable for both undergraduate and postgraduate students, it addresses the challenges of marketing in the 21st Century.
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