Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius.
By: Kerin, Roger A [author]
Contributor(s): Hartley, Steven William | Rudelius, William
Language: English Series: McGraw-Hill/Irwin series in marketingPublisher: Boston, Mass. : McGraw-Hill/Irwin, c2004Description: xxxii, 405 pages : color illustrations ; 28 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 9780072547030; 0072547030 (alk. paper); 007121478X (international ed. : alk. paper)Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .K452 2004| Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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BOOK
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.8 K455 2004 (Browse shelf) | c. 2 | Available | CITU-CL-40923 |
Total holds: 0
Includes bibliographical references (CN1-CN14) and index.
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