Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.

By: Perreault, William D [author]
Contributor(s): Cannon, Joseph P., Ph. D | McCarthy, E. Jerome (Edmund Jerome)
Language: English Publisher: Boston : McGraw-Hill/Irwin, c2008Edition: Eleventh editionDescription: xxxvi, 660, [37] pages : color illustrations ; 28 cm.+e 1 CD-ROM (4 3/4 in.)Content type: text Media type: unmediated Carrier type: volume ISBN: 9780071284608; 9780073404714 (alk. paper); 0073404713 (alk. paper)Subject(s): Marketing | Business | Management | Direct selling | Direct marketingDDC classification: 658.8 LOC classification: HF5415 | .M378 2008Online resources: Table of contents only
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Item type Current location Home library Call number Status Date due Barcode Item holds
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SUBJECT REFERENCE 		658.8 P426 2008 (Browse shelf) Available CITU-CL-39714
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Includes index.

Includes bibliographical references (p. 601-655).

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