Strategic marketing / David W. Cravens, Nigel F. Piercy.

By: Cravens, David W [author]
Contributor(s): Piercy, Nigel
Language: English Series: McGraw-Hill/Irwin series in marketingPublisher: Boston, Mass. : McGraw-Hill, c2006Edition: Eighth editionDescription: xvii, 726 pages : illustrations ; 26 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 0072966343 (alk. paper); 9780072966343Subject(s): Marketing -- Decision making | Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.8/02 LOC classification: HF5415.135 | .C72 2006Online resources: Publisher description | Table of contents only
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SUBJECT REFERENCE 		658.8/02 C855 2006 (Browse shelf) Available CITU-CL-38719
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Various multi-media instructional materials are available to supplement the text.

Includes bibliographical references and indexes.

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