Type & color : how to design and use multicolored typefaces / Mark van Wageningen.
By: Wageningen, Mark van [author.]
Language: English Publisher: New York : Princeton Architectural Press, 2020Edition: First English EditionDescription: 179 pages : color illustrations ; 27 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781616898465Other title: Type and colorSubject(s): Type and type-founding -- Digital techniques | Graphic design (Typography) | Color printing | Color in designDDC classification: 686.2/21 LOC classification: Z250.7 | .W3413 2020| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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BOOK
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COLLEGE LIBRARY | COLLEGE LIBRARY GENERAL REFERENCE | 686.221 W123 2020 (Browse shelf) | Available | CITU-CL-53811 |
1. The end of black and white. Typographic style --
Calligraphy, lettering, and type design -- Balance and
proportion -- Multicolored type design checklist --
Polychrome typefaces -- Stencil fonts -- Color palette --
Letter size -- Structure of the layers -- 2. The
construction of multicolored fonts. Square, circle and
triangle -- Modular proportions -- Transforming, rotating,
and flipping -- Theory and practice -- Optical corrections
-- Design grid -- Optical corrections and color -- Light
and bold -- Contrast of forms -- Character width --
Kerning -- Patterns -- A system of layers -- 3. It takes
(at least) two to tango. Reading vs. looking --
Letterspacing -- Monospace possibilities -- 4. The future
of typography. Additive and subtractive color --
Complementary color combinations -- Primary, secondary,
and tertiary colors -- Color contrast in practice --
Contrast and harmony -- Color and hue -- Grayscale -- Font
size and color contrast -- CMYK -- Pantone matching system
(PMS) -- Process color -- Color the web -- Bixa color --
Bonus track. Studying the past to understand the future --
Designing Bixa color -- The perfection of imperfection --
Wrong is right -- Do it yourself -- Production -- Fonts --
Test print as a result -- The quick brown fox... --
Posters as type specimens -- Booklets as type specimens --
The first multicolored font -- 5. Will it blend? Johannes
Itten's theory of color -- Types of contrast according to
Itten -- Contrast transfers -- Color in an editorial
environment -- Color becomes the new bold -- Decoration
and deconstruction -- 6. Will it work? Unicode --
Digitizing letters -- Font editors -- The master file --
Subfiles -- Exporting subfiles -- Naming subfiles --
Creating multicolored fonts -- Multicolored fonts for
print -- Scalable vector graphics in open type -- Layered
fonts -- Multicolored fonts for the web -- ChromaCheck --
Fallback font -- 7. Getting started. Positioning -- The
beginning -- Your website -- Fonts in use -- Your own
online shop -- Appealing font specimens -- Collaborations
-- Licenses -- Briefing -- Exclusivity -- Typography as
commissioned work -- Prizes and awards -- Share and
participate -- Create your own platform -- Social media --
Beware of eye candy -- Stay tuned to yourself -- 8.
Appendix. Acknowledgments ; About the author.
To create his award-winning multicolored typefaces, Mark
van Wageningen first returned to the past for his research
: wood-type printing. His subsequent form and color
studies led to a series of popular digital typefaces and
awards for typographic excellence from the Type Directors
Club. In Type & Color, the pioneering typographic designer
provides all the tools you will need to participate in the
hottest typography trend: designing with multicolored
fonts. This manual, aimed at a broad spectrum of graphic
design professionals, offers analyses of chromatic type
specimens, instructions for multilayer type design, and
applications across a range of print and digital media.
From display fonts to running text, discover how color can
give words expressive new possibilities.
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