Wright, Ted,  1967- <br/><br/>
Fizz :  harness the power of word of mouth marketing to drive brand growth / 
Ted Wright. 
 - xviii, 221 pages ;  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Acknowledgments -- Introduction -- Influencers : who they are and why you need them -- Two-ounce culture : why smart brands sample -- What makes you talkable? : finding your brand's story -- Strategic corporals : how and why to train your brand ambassadors -- A matter of patience : measuring word-of-mouth marketing -- Big data : the stories inside the numbers -- Save your money : word-of-mouth marketing and small business -- Myths, lies, and misconceptions -- Talking to your boss about word-of-mouth marketing. 
<br/><br/><label>ISBN: </label>9780071835749 (alk. paper) 0071835741 (alk. paper) 
<br/><br/><label>LCCN: </label>2014027540 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Branding (Marketing)
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / .W75 2015 
<br/><br/><label>Dewey Class. No.: </label>658.8/72