TY  - BOOK
AU  - Garfield,Bob
AU  - Levy,Doug
TI  - Can't buy me like: how authentic customer connections drive superior results 
SN  - 9781591845775 (hbk.)
AV  - HF5415.55 .G37 2013
U1  - 658.812 23
PY  - 2013///
CY  - New York, N. Y.
PB  - Portfolio/Penguin
KW  - Relationship marketing
KW  - Business communication
KW  - Marketing
KW  - Social media
N1  - Includes bibliographical references (p. 211-222) and index; Good-bye to all that --
The relationship era --
Trust me --
On purpose --
Sustain --
The secret secret --
That thing called like --
The shift --
Do's and don'ts and ... no, really, don'ts --
Bank and trust --
This could be the end of a previously very good relationship
N2  - The authors use research and case studies to illustrate how businesses are finding consistent growth and profits in the new Relationship Era by effectively using social media in lieu of traditional advertising and marketing strategies
ER  -