What would Steve Jobs do? : how the Steve Jobs way can inspire anyone to think differently and win /
Peter Sander.
- xx, 215 pages ; 22 cm.
Includes index.
Born -- Born again -- Model -- Customer -- Vision -- Culture -- Product -- Message -- Brand.
Presents the six-part business model of Steve Jobs to help raise the value of a company or organization, create customer brand loyalty, and create a positive business environment.