Product management /
by Brian Lawley and Pamela Schure.
- 1st edition.
- xiii, 366 pages : illustrations ; 23 cm.
- For dummies .
- For dummies. .
Includes index.
Getting started with product management -- Discovering, evaluating, and planning for great products and services -- Building and maximizing product success: from development to retirement -- Becoming a phenomenal product manager.