Stoklossa, Uwe. <br/><br/>
Advertising :   new techniques for visual seduction / 
Uwe Stoklossa ; edited by Thomas Rempen 
 - 270 pages :   illustrations (chiefly color) ;   30 cm 
<br/><br/> Includes index. 
<br/><br/>Figure and ground --<br/>Two and three dimensions --<br/>Foreground and background --<br/>Big and small --<br/>Compositions --<br/>Setting up a scene --<br/>Seeing in context --<br/>Outlines --<br/>Words and pictures --<br/>On the spot --<br/>From eyes to brain. 
<br/><br/> If advertising is to grab people's attention, it must offer something really extraordinary. This compendium is packed with examples of eye-catching advertisements that use optical magic in order to hook the viewer, and to make sure that they give the ad that crucial second glance. 
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<br/><br/><label>ISBN: </label>9780500289099 
<br/><br/><label>Subjects--Topical Terms: </label><br/>	 Commercial art.<br/>Visual communication.<br/>Advertising--Psychological aspects.
<br/><br/><label>Dewey Class. No.: </label>741.67