TY  - BOOK
AU  - Serrano,Angelita Ong Camilar
TI  - Principles of marketing
SN  - 9789719654308
U1  - 658.8 
PY  - 2017///
CY  - Manila
PB  - Unlimited Books Library Services & Publishing, Inc.
KW  - Marketing
N1  - Includes bibliography: p391-392; Contents	Preface Acknowledgement Chapter 1 Marketing Principles and Strategies Lesson 1 Marketing and Its Traditional Approaches Lesson 2 Goals of Marketing Lesson 3 Contemporary Approaches to Marketing Chapter 2 Customer Relationship: Customer Service Lesson 1 Relationship Marketing Lesson 2 Customer Value Lesson 3 Customer Relationship Development Strategies Lesson 4 Customer Service Strategy in the Philippine Business Enterprise Chapter 3 Market Opportunity Analysis and Customer Analysis Lesson 1 Strategic Marketing vs. Tactical Marketing Lesson 2 The Marketing Environment Lesson 3 Marketing Research Lesson 4 Consumer and Business Analysis Lesson 5 Marketing Segmentation, Targeting and Positioning Chapter 4 The Marketing Mix Lesson 1 Product Lesson 2 Pricing Lesson 3 Distribution Lesson 4 Promotion Chapter 5 Managing the Marketing Effort Lesson 1 Market Analysis and Planning Lesson 2 Marketing Implementation and Control Chapter 6 Workshop and Presentation of Marketing Plan Lesson 1 Writing and Presenting a Marketing Plan Appendices Bibliography Webliography; 600-699; 658.8
ER  -