No rules logos : radical design solutions that break the rules /
Logos
John Stones
- 208 pages : illustrations (chiefly color) ; 24 cm
Rule 1. Thou shalt make a logo that is instantly readable -- Rule 2. Thou shalt make the logo appropriate -- Rule 3. Thou shalt make a marque that is constant and unchanging -- Rule 4. Thou shalt keep it simple -- Rule 5. Thou shalt not make mistakes -- Rule 6. Thou shalt not create a rogue -- Feature designers.