Marshall, Lindsey

How to use images / by Lindsey Marshall and Lester Meachem - 192 pages : illustrations; 29 cm

Includes index.

Fundamental to the study of graphic design is the creative use of images in a design context. This book teaches you how to select and use images for a range of applications, including: magazines and newspapers, posters, booklets, books, leaflets, stationery, book and CD covers, advertising and promotional material, packaging, point of purchase, web pages, and digital advertisements. The book explores methodologies for choosing, placing, combining, manipulating, and montaging imagery and the relationship of image to text. It has chapters on selection, structure and layout, composition, communication, color, image potential, and production Using fully illustrated case studies from leading graphic designers and practical exercises, the book provides professional insights and tips into ways of using pictures and will be invaluable for graphic design students.

9781856696586


Graphic arts.
Design.
Visual communication.
Visual perception.
Nonverbal communication.
Graphic design.
Communication and technology.

741.6