Vivian, John <br/><br/>
The media of  mass communication / 
John Vivian 
 - Second edition 
 - xii, 452 pages :   illustrations (some color) ;   25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0205141528 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Mass media.	
<br/><br/><label>Dewey Class. No.: </label>302.23