Rodman, George R.,  1948- <br/><br/>
Mass media in a changing world / 
George Rodman. 
 - Third edition 
 - xxvii, 512 pages :  illustrations (chiefly color)  ;  28 cm. 
<br/><br/> Includes index 
<br/><br/>Includes bibliographical references  
<br/><br/>Introduction : media in a changing world -- Media impact : understanding research and effects -- Books : the durable medium -- Newspapers : where journalism begins -- Magazines : the first of the specialized media -- Movies : magic from the dream factory -- Recordings and the music industry : copyright battles, format wars -- Radio : the hits keep coming -- Television : reflecting and affecting society -- The internet : convergence in a networked world -- Electronic journalism : news in an age of entertainment -- Public relations : the image industry -- Advertising : the media support industry -- Media law : understanding freedom of expression -- Media ethics : understanding media morality. 
<br/><br/><label>ISBN: </label>9780073511955 (alk. paper) 0073511951 (alk. paper) 9780070172739 
<br/><br/><label>LCCN: </label>2008050006 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.
<br/><br/><label>LC Class. No.: </label>P90  / .R596 2010 
<br/><br/><label>Dewey Class. No.: </label>302.23