TY  - BOOK
AU  - Rodman,George R.
TI  - Mass media in a changing world
SN  - 9780073511955 (alk. paper)
AV  - P90 .R596 2010
U1  - 302.23 22
PY  - 2010///
CY  - Boston
PB  - McGraw-Hill Higher Education
KW  - Mass media
N1  - Includes index; Includes bibliographical references; Introduction : media in a changing world -- Media impact : understanding research and effects -- Books : the durable medium -- Newspapers : where journalism begins -- Magazines : the first of the specialized media -- Movies : magic from the dream factory -- Recordings and the music industry : copyright battles, format wars -- Radio : the hits keep coming -- Television : reflecting and affecting society -- The internet : convergence in a networked world -- Electronic journalism : news in an age of entertainment -- Public relations : the image industry -- Advertising : the media support industry -- Media law : understanding freedom of expression -- Media ethics : understanding media morality
ER  -