Sparks, Glenn G. <br/><br/>
Media effects research :   a basic overview / 
Glenn G. Sparks 
 - Third edition 
 - xix, 265 pages ;   23 cm. 
<br/><br/> Includes index 
<br/><br/>Includes bibliographical references  
<br/><br/><label>ISBN: </label>9780495568544 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media --Research--Methodology.  <br/>Mass media-- Social aspects.  	 
<br/><br/><label>Dewey Class. No.: </label>302.23