TY  - BOOK
AU  - Vivian,John
TI  - The media of mass communication
SN  - 0205418481
AV  - P90 .V53 2006
U1  - 302.23 22
PY  - 2005///
CY  - Boston
PB  - Pearson A & B
KW  - Mass media
N1  - Includes index
ER  -