Dennison, Dell <br/><br/>
The advertising handbook:   make a big impact with a small budget/ 
Dell Dennison 
 - xv, 310 pages:  illustrations;  cm. 
<br/><br/> glossary 
<br/><br/><label>ISBN: </label>8172247400 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Handbooks, manuals, etc.<br/>Advertising industry<br/>Advertisers
<br/><br/><label>Dewey Class. No.: </label>659.1