TY  - BOOK
AU  - Dennison,Dell
TI  - The advertising handbook: : make a big impact with a small budget
SN  - 8172247400
U1  - 659.1  
PY  - 2006///
CY  - Mumbai
PB  - Jaico Publishing, 
KW  - Advertising
KW  - Handbooks, manuals, etc
KW  - Advertising industry
KW  - Advertisers
N1  - glossary
ER  -