TY  - BOOK
AU  - Olson,Jerry C.
AU  - Sentis,Keith
ED  - Ted Bates Advertising.
ED  - Marketing Science Institute.
ED  - American Psychological Association.
ED  - Conference on Advertising and Consumer Psychology
TI  - Advertising and consumer psychology
SN  - 0275921549 (alk. paper) :
AV  - HF5822 .A24 1986
U1  - 659.10199 19
PY  - 1986///
CY  - New York, N.Y.
PB  - Praeger
KW  - Advertising
KW  - Psychological aspects
KW  - Congresses
KW  - Consumer behavior
N1  - Selected papers presented at the Advertising and Consumer Psychology Conference, held in June 1984 at the New York offices of Ted Bates Advertising; cosponsored by Ted Bates Advertising, the Marketing Science Institute, and Division 23 (Consumer Psychology) of the American Psychological Association; "Volume 3."; Includes bibliographies and index
ER  -